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Mastering the Most Important Content Metrics for 2023

Contently

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness.

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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. The quickest and easiest way to track leads is to use goals in Google Analytics.

IT 141
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SEO ROI: Why It’s So Hard to Pin Down (And How To Do It)

The Hoth

Also, SEO is notorious for taking a long time to start working, with the general consensus being it takes around 6 – 12 months to start seeing a positive ROI. . Yet, even organic SEO isn’t free, and convincing decision-makers and stakeholders at your company of its value can be a hard sell. Why is that?

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PPC vs. Traditional Marketing for Law Firms: Should You Ditch the Billboards?

Blogtrepreneur

Traditional marketing offers undeniable reach, building brand awareness like a meticulously crafted opening statement. If your war chest is lean, prioritize PPC’s immediate lead generation and measurable ROI. If it’s immediate lead generation you seek, law firm PPC might be your best bet.

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10+ Top LinkedIn Tools That’ll Make You a Marketing Master

Smart Blogger

LinkedIn Marketing and Management : These tools offer features to help you generate leads, manage sales, and more. Dripify Dripify is an innovative LinkedIn automation tool that transforms how marketers and sales teams approach LinkedIn for business development, prospecting, and lead generation.

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How To Write an Effective SEO Content Brief

ContentWriters

Writers are then equipped to incorporate these optimization elements to drive visibility, elevate your overall domain authority, and expand brand reach. Compared to a general content brief, an SEO content brief adds specific elements to help the content resonate with the audience and rank well in search engines. Target audience.

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How to Create a LinkedIn Newsletter (and Why They Matter)

Neil Patel

That’s why every brand should be using LinkedIn to grow their brand. LinkedIn Newsletters Help Boost Brand Awareness. Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness. Launched in 2003, LinkedIn has become the most popular social network for professionals.