2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning
Content Marketing Institute
MARCH 27, 2018
It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful.
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