Remove Brand Remove Brand Awareness Remove Editorial Team Remove Recruitment
article thumbnail

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful.

article thumbnail

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. Brand name recognition. It was brand name. If I can get a recognizable brand name to champion my article, I’m halfway to viral.