Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. That keeps the brand cohesive across marketing channels.

Marketing 103

Marketing Social Media Keywords Engineering 103

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. When you repurpose content, there are tremendous benefits.

Content 98

Content Blog Blogging Brand Awareness 98

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. They needed to refresh the feeling that their brand was just for older men and wanted to attract more millennials.

Content 133

Content Brand Awareness Landing Page Brand 133

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online. Incentivize them with gift cards and other rewards.

Marketing 132

Marketing Content Entertainment Social Media 132

The Hoth

FEBRUARY 6, 2024

You’re prepared for time-sensitive projects like seasonal content or content that supports an industry event. It helps build trust When done right, content marketing can boost awareness, credibility, customer loyalty, and demand generation. If your content delivers value for your customers they begin to trust in your brand.

Content Creation 94

Content Creation Content Keywords Promotion 94

Content Hacker

APRIL 10, 2024

A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Brand awareness, product demos, customer testimonials? You’re not alone in asking these questions.

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Media Marketing Storytelling 126

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Smart Blogger

SEPTEMBER 8, 2023

Email blasting can be a cornerstone of your digital marketing strategy and one of the best ways to build loyalty and brand awareness. When a brand takes a moment to speak to you directly, it’s like they’re giving you a virtual nod, making you think, “Hey, they get me!” How Are Email Blasts Used?

Brand Awareness 108

Brand Awareness Retail Email Copy Social Media 108

Neil Patel

FEBRUARY 18, 2021

Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Promote Your Best Tweets.

Advertising 138

Advertising Ads Promotion Creativity 138

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. The biggest mistake that many businesses make in their content marketing is using it as another way to promote their brand, products, or services. Generate Brand Awareness.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Neil Patel

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional. For further branding and personalization, add a cover image and profile photo.

Social Media 145

Social Media Advertising Creativity Brand Awareness 145

Bramework

AUGUST 20, 2023

I like to search for a product I enjoy, then promote that product on my blog so I can earn a commission from each sale that my readers make. Once you’ve got even a small number of email subscribers, you can start building brand awareness with your audience. Without sponsorships, events wouldn’t even happen.

Blog 98

Blog Blogging Freelance Brand Awareness 98

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials.

Sales 140

Sales Retail Social Media Advertising 140

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Neil Patel

NOVEMBER 17, 2021

Facebook’s terms of service govern the use of the platform and other affiliated technologies, features, apps, and services offered by the brand. Stay Current With Facebook’s General Policies for Pages, Groups, and Events. Follow Facebook’s Rules on Promotions. Thinking of running a promotion on Facebook?

Ads 116

Ads Recruitment Government Advertising 116

Smart Blogger

OCTOBER 5, 2023

Their role in influencer marketing is to promote products or services in their niche. She also recommends local food and wellness brands to her followers. Bianca’s intimacy with her audience enhances the authenticity of her product promotion. Additionally, this collaboration strengthens the brand-influencer relationship.

Collaboration 95

Collaboration Social Media Script Brand Awareness 95

ContentWriters

APRIL 19, 2023

And most importantly, how can you use viral marketing to promote your own business or brand? Viral marketing is a type of marketing strategy that encourages people to share content or products with others so that your product, message, or brand spreads rapidly from person to person. But how exactly does viral marketing work?

Marketing 97

Marketing Social Media Brand Awareness Advertising 97

Neil Patel

OCTOBER 21, 2021

The video streaming giant offers streamers a unique platform to share information and grow brand awareness. Big brands like Bon Appetit have taken advantage of the platform, as have many smaller, non-franchised organizations. Brand Establishment. Seventy percent of viewers bought from a brand after seeing it on YouTube.

Social Media 143

Social Media Collaboration Brand Awareness Promotion 143

Neil Patel

DECEMBER 2, 2021

The sheer demand for online shopping makes the holiday period one of the best times to launch a new digital marketing strategy, but competition between brands also makes an effective strategy necessary. You can even use your contest to tease the holiday shopping deals and events you have coming up. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted Tweets. Promoted tweets are the most common type of Twitter ad campaigns. Trends run for 24 hours from the time they’re promoted. Promoted Accounts.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

JANUARY 13, 2021

Users could post messages, polls, photos, events, files, mailing lists, links to websites, and more. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. Are you a new brand and trying to increase brand awareness? Facebook Groups.

Brand Awareness 128

Brand Awareness Agency Advertising Communication 128

Smart Blogger

NOVEMBER 7, 2023

Curious about the tweaks and tricks that’ll set your brand apart? At its core, Twitter Marketing is the strategic use of Twitter (now X) to connect with customers, amplify your brand awareness , and drive traffic to your business. Brand Voice Establishment : Crafting a tweet isn’t just about typing 280 characters.

Marketing 79

Marketing Social Media Collaboration Promotion 79

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Improve Brand Awareness and Exposure.

Ads 116

Ads Marketing Brand Awareness Education 116

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Neil Patel

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Boost Brand Awareness. They’re more aware of your brand and your location as a result.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Smart Blogger

JUNE 2, 2023

Your marketing strategy might include promoting your sneakers on social media platforms popular with environmentally-conscious consumers, collaborating with influencers in the green living space, and creating content that highlights the environmental benefits of your product. What makes your brand different?

Marketing 89

Marketing Social Media Brand Awareness Retail 89

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. With video ads, you can showcase a product, promote customer testimonials, or boost your brand.

Marketing 145

Marketing Social Media Advertising Management 145

Smart Blogger

NOVEMBER 17, 2023

Each new follower amplifies your brand’s identity , not just by adding to your audience but by potentially sharing your message within their social networks. It should be a tagline for your personal brand, something that gives a snapshot of who you are and what you offer with professional insight and personal charm.

Social Media 64

Social Media Brand Awareness Collaboration Engagement 64

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. PostcardMania targets the people who receive your promotions in the mail across digital advertising channels. It brings multiple campaigns together for lead generation and brand awareness. Visit VistaPrint.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Smart Blogger

JUNE 8, 2023

Old Spice: Reinventing a Classic Through Social Media If you’ve ever scrolled down your social media feed and chuckled at a witty Old Spice ad, you know the brand’s game is strong. The brand taught us that taking a risk, breaking from the norm, and using humor can create a memorable and engaging social media campaign.

Social Media 73

Social Media Media Brand Awareness Hospitality 73

Smart Blogger

JANUARY 20, 2023

Digital Marketing jobs are in demand, as companies recognize the need to generate interest in and promote their products and services. It’s the act of promoting products and services through digital channels such as social media, SEO, email, and mobile apps. Our post will tackle all this and more… Are you ready? Let’s get started!

Digital Marketing 95

Digital Marketing Marketing Social Media Education 95

Content Hacker

FEBRUARY 6, 2024

By reading this piece, you’ll get the lowdown on how thought leadership can transform not just how potential clients see you but also how they discover and decide on your brand. This strategy plays a crucial role in brand discovery. This shows its powerful impact on business growth and brand visibility.

Marketing 52

Marketing Brand Awareness Social Media Engagement 52

Shorthand Content Marketing

MARCH 7, 2023

Regular additions of new content, blog posts, unique offers, or promotions can increase your traction. It will do wonders for your search engine optimization and brand awareness. 2) Community Events If your small business works in a local community, there is no better way to grow attention than to get to know people.

Marketing 52

Marketing Brand Awareness Search Engine Optimization Social Media 52

ContentWriters

OCTOBER 14, 2022

Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands.

Ads 98

Ads Food Marketing Advertising 98

Neil Patel

NOVEMBER 10, 2021

While it might seem counterintuitive to delete posts after just a day, this allows brands and people to share more personal content and build stronger relationships. This is most often used by influencers and is similar to allowing brands to sponsor stories on Instagram. Promote Your Own Products or Services to Increase Sales.

Social Media 130

Social Media Promotion Education Brand Awareness 130

The Hoth

SEPTEMBER 28, 2023

Understanding Press Releases for SEO Traditionally, a press release is an official statement by a business’s PR department to inform the public about a new development – such as new hires, mergers, product launches, and other noteworthy events. Once the press releases go live, our clients gain increased brand visibility.

SEO 59

SEO Brand Awareness Copy Utilities 59