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How to Turn One-Time Clients into Retainer Clients: Building Long-Term Freelancing Relationships

Freelance Magic

I carry out keyword research using Ahrefs and put together a basic calendar for 3-6 months’ worth of content. Not only does this provide added value, but it also helps me understand their brand goals and ensures I have future work (because of course I’m the best person to write the content I came up with the ideas for!).

Freelance 130
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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Not sure what SEO is or how to do keyword research?

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How to Create a B2B Content Strategy

Neil Patel

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. As mentioned, B2B content marketing presents different challenges from B2C content marketing. Now, it’s time to actually find those businesses online and generate brand awareness.

Content 144
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Ultimate Guide to Promoting Your Website for Free: 8 Proven Methods

Income Diary

Influencers can introduce your brand to a wider audience, while social listening helps you understand and engage with potential customers discussing topics relevant to your business. In the world of SEO, a business owner must focus on target keywords in online searches.

Promotion 105
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How to Put Together a Video Marketing Strategy That Works

Content Hacker

A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Brand awareness, product demos, customer testimonials? You’re not alone in asking these questions.

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How to Use Paid Ads to Market to Pet Owners Effectively

Neil Patel

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Research Keywords Pet Owners Use.

Ads 129
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B2B Video Marketing Ideas and Best Practices

ContentWriters

Customer Story or Video Testimonials Customer stories or video testimonials are great examples of how your brand can be seen as an expert and provide credibility to your products and services. A B2B video like this spreads the word about your business and allows you to reach out to individuals unfamiliar with your brand.

Marketing 115