Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. But at the end of the day, content marketing is storytelling ,” Heather says. “We

Storytelling 95

Storytelling Brand Marketing Hospitality 95

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Both during and post-Covid, hospitals have needed her help and will need it more than ever. “Our resources can help healthcare communicators do their jobs better. ” * * *.

Healthcare 52

Healthcare Content Hospitality Agency 52

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Click To Tweet.

Content Marketing 107

Content Marketing Marketing Medical Content 107

Moz

JUNE 8, 2020

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? Take out a pen and paper, or open a design program if you prefer, and map out the essential needs of your community.

Manufacturing 72

Manufacturing Food Marketing Retail 72

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Men With Pens

JANUARY 19, 2010

Anything important can be communicated in just a few sentences. I love the exchange when the Sicilian is demonstrating his intelligence by guessing which cup is poisoned “…because I know that you know that I know… &# Plus, you’ve got to admire the sheer branding and business model of the Dread Pirate Roberts!

Copywriter 110

Copywriter Copywriting Hospitality Copy 110