Remove Brand Remove Communication Remove Manufacturing Remove Persuasion
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B2B vs B2C: The Key Differences, Strategies (& Tips) for 2023

Smart Blogger

Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. The deal is done.

Ad Copy 70
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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

When you have a B2B business model, you need to communicate in a way that resonates with other businesses. B2B copywriters typically work as part of a company’s marketing team to understand the stories, language, and voice that best communicate value to their specific business audience. How Do You Write B2B Copywriting That Works?

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A Guide to Website Copywriting Services

BKA Content

The secret is creating quality content that is persuasive and succinct. Content marketing , which is written to educate the reader and position your brand as an authority in addition to selling your product or service. While you can do a lot of this yourself, persuasive content (and a lot of it) is hard to produce all on your own.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

One of the hard lessons so many of us have learned from the past few months is that our local communities are neither prepared for disasters nor sufficiently self-sufficient to meet all basic needs. For example, in my community, we make too much alcohol for the residents to drink and don’t grow enough food for them to eat.

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Struggling to Write Copy? There’s a Better (and Affordable) Way

Susan Greene

I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. I have a strong marketing background and have helped hundreds of businesses in diverse industries build their brand and increase sales.

Copy 130
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Do B2B brands even qualify for local SEO? Seeing how Google sees you First to determine whether Google would view your brand as a local business, answer these two questions: Does the business I’m marketing have a physical location that’s accessible to the public? Make each of these pages as unique and persuasive as possible.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. The design and simple graphics are especially appropriate at communicating context without overwhelming adjacent text. Messages are filtered for relevance in real time.