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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. This helps establish trust, making it more likely that readers will engage with your brand and become loyal customers.

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Optimizing Video Scripts: Top 10 Copywriting Tips for SEO and Engagement

Copywriter Collective

Ever wondered why optimizing video scripts is so essential? In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. If you have decided to create a video online, the script is the first thing you should start with.

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How to Write an Effective Video Script

ContentWriters

According to the 2023 Video Marketing Trends report by HubSpot , video is becoming an essential form of content marketing, with 91% of businesses using video as a marketing tool and 9 out of 10 consumers wanting to see more videos from brands. Your audience dictates the topic, format, and content of the script. Entertain them?

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How to use content writing for brand positioning?

Credible Content

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

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The Art of Video Scripts 101: Unleashing the Power of Words

iWriter

In this age of visual storytelling, crafting engaging video scripts is an art form that can mesmerize viewers and captivate their attention like never before. Get ready to transform your video scripts from ordinary narratives into extraordinary tales that will leave a lasting impression on anyone fortunate enough to press play.

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Elements of an Impactful Brand

Freelance Union

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

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10 Insider Tips for Freelance Writers from Those Who Hire Them

Elna Cain

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. Leah Bodenhamer , content manager at NMI, says she understands first drafts aren’t perfect, but she expects the writing to match the client’s brand voice. This is what Kelly Dunning proposes.

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