Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. Was 2017 the year for your brand to buy – or build – a media company?

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Management Electronics Media Architecture 76

Content Marketing Institute

APRIL 24, 2018

You can find the content you’re looking for without having to dig for it. Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Where’s a marketer to begin? Check it out!

Marketing 107

Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 29, 2018

Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. IanCleary Click To Tweet. Click To Tweet.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says.

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Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 105

Content Marketing Institute

SEPTEMBER 21, 2018

Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. If you start #influencer outreach after you publish your #content, you’re missing out, says @SujanPatel.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 104

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. As soon as you discover your brand is on the list (yay!),

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

JANUARY 29, 2018

Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free. Rather, curated content is more cost effective than brand-spanking-new content. Brand your curated content columns.

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Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. joderama Click To Tweet.

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Editorial Government Collaboration Content 101

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Yes, this is Step 1 for every type of content).

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Robert_Rose Click To Tweet.

Content Marketing 75

Content Marketing Marketing Content Editorial 75