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Mastering the Most Important Content Metrics for 2023

Contently

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. So what are the key metrics our content gurus need to pay attention to in the new year? Watching on-demand software demos.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). In other words, how many people express more interest in your business thanks to your content efforts.   That’s where this article comes in.

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Compare The Best Marketing Automation Software

Quick Sprout

Visual automations editor Lead tracking Content creation tools Up to 90% off for startups. Request a free demo. Contact the HubSpot sales team to request a free demo. OptinMonster — Best For Landing Page Lead Generation. OptinMonster is undoubtedly one of the best lead generation tools on the web.

Marketing 126
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How To Approach Content Mapping Easily and Efficiently

BKA Content

With a good content journey map, your business can improve its entire sales funnel: Better return on investment Higher volume of website traffic More leads and better lead quality Improved conversion rates and sales Stronger brand reputation Carefully planned content is one of the best investments you can make.

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How to Optimize Each Stage of the Marketing Funnel for More Conversions 

The Hoth

Each stage of the funnel requires different types of content to be successful. For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . The entire funnel represents the customer journey from discovering your brand to becoming a buyer. .

Marketing 105
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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. The disconnect can result in content that drifts aimlessly, failing to hit the mark regarding engagement and conversion.

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5 AI Copywriting Tools to Make Writing Content Easier

Neil Patel

If you need bulk content, such as product descriptions , AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again.