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Mastering the Most Important Content Metrics for 2023

Contently

Watching on-demand software demos. Filling out gated content forms. Filling out a demo form. In that case, it could indicate this type of content is particularly effective in lead generation. Content metrics provide marketers with valuable insight into how content impacts lead generation and sales.

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How To Approach Content Mapping Easily and Efficiently

BKA Content

Set Goals Good content mapping should have clear goals for your business, website, target customers, and your content at every stage of the funnel. That said, many business owners don’t have the time to coordinate content strategy. Discover how powerful optimized blog articles are for e-commerce conversions.

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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently

In essence, topic pillars are a strategic approach to content creation, helping you ensure that the content you create is relevant to your audience, has SEO value, and is well-organized both for user experience and search engine optimization. Unleash the potential of topic pillars with Contently.

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

When leads get to the middle of the funnel, targeting and segmenting become very important. You need to draw in your leads, and it’s easier to do that with data and personalized content. You should focus your effort on content creation, targeted offers, and follow-up campaigns for specific buyer personas.

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Compare The Best Landing Page Creation Tools

Quick Sprout

Instapage Instapage is a bit different than your typical landing page builder in that it does come with a variety of templates for different uses (lead generation, click-through and “coming soon” pages) , but what sets it apart is that it learns based on the visitors that come to your landing pages.

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How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

Moz

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.

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Compare The Best Marketing Automation Software

Quick Sprout

Visual automations editor Lead tracking Content creation tools Up to 90% off for startups. Request a free demo. Contact the HubSpot sales team to request a free demo. OptinMonster — Best For Landing Page Lead Generation. OptinMonster is undoubtedly one of the best lead generation tools on the web.

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