Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 85

Management Content Marketing Marketing Storytelling 85

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Getting listeners to push play on your podcasts.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Smart Blogger

JULY 5, 2023

Each year, the trends you latch onto could be the difference between your brand blending in or standing out. Ready to future-proof your brand? They determine which direction the conversation is headed, dictating where brands, influencers, and users alike set their sails. Staying ahead of social media trends is no easy feat!

Social Media 92

Social Media Media Content Creation Entertainment 92

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.

Creativity 71

Creativity Creative Director Content Creator Storytelling 71

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Copywriter Collective

DECEMBER 19, 2023

In tandem, Search Engine Optimization (SEO) is a linchpin for enhancing content visibility. Fusing compelling storytelling with SEO strategies in video scripts is pivotal for maximizing reach and impact. Ensure that your visuals complement the verbal content and vice versa. However, the key lies in a seamless blend of both.

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Script Copywriter Copywriting Engagement 52

Smart Blogger

SEPTEMBER 12, 2023

Their smaller scale means micro-influencers have a more intimate, direct line to their audience, offering brands access to a very targeted niche. When they share thoughts about a brand or product, it doesn’t come off as a paid endorsement but as a genuine recommendation from a trusted friend.

Marketing 90

Marketing Social Media Collaboration Food 90

Neil Patel

FEBRUARY 3, 2021

Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Content Hacker

JUNE 15, 2023

This means you’ll use AI as your baseline content creator to produce blog drafts. True Content Writing Skills A skilled content writer crafts engaging articles that keep readers hooked from start to finish. 3-5+ years in content writing should give your hire the edge they need to succeed as an AIO.

Writer 98

Writer Content Creation Content Creator Storytelling 98

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Choose unwisely and even your strongest content assets might fail. Inspiring brand examples of content marketing success. Click To Tweet. Want proof?

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Content Marketing Institute

MAY 7, 2018

Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I They are the golden eggs of content. Can your brand be a golden egg of content? Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique.

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Content Creator Blog Blogging Food 106

ContentWriters

JUNE 21, 2023

Human writers have the capacity to infuse content with their unique perspectives, experiences, and storytelling abilities, establishing a stronger emotional connection with readers. If you move forward with AI generation tools in your content strategy, remember that these tools are not a replacement for human creativity and expertise.

Content Marketing 52

Content Marketing Marketing Content Creation Writing 52

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. But what if we experimented?

Storytelling 103

Storytelling Content Collaboration Content Creator 103

Neil Patel

JANUARY 27, 2021

People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Messages are filtered for relevance in real time.

Content Marketing 89

Content Marketing Storytelling Marketing Content 89

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. For example, they offer case studies to demonstrate how businesses use content marketing to reach more consumers.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

ProBlogger

MAY 3, 2023

Image created in Canva In a galaxy not so far away, the Star Wars franchise has captivated millions with its epic storytelling and enduring characters. Embrace Your Unique Voice The Star Wars franchise stands out for its distinct voice and storytelling style. Similarly, as a blogger, you must build a strong brand around your blog.

Collaboration 37

Collaboration Storytelling Blog Blogging 37

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. ” You know what happened?

Copywriter 105

Copywriter Copywriting Writing Copy 105

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm.

Recruitment 93

Recruitment Manufacturing Social Media Creativity 93

Content Marketing Institute

SEPTEMBER 26, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 96

Content Marketing Marketing Content Content Creator 96

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory. Structure is a key part of most storytelling.

Concept 52

Concept Telecommunication Script Storytelling 52

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory. Structure is a key part of most storytelling.

Concept 52

Concept Telecommunication Script Storytelling 52

Content Marketing Institute

MARCH 30, 2018

But the negativity wears on the rest of the audience and the content creators. Take a spin through the comments on Apartment Therapy to see plenty of vitriol directed at the site content, content producers, featured design choices, and sometimes other commenters. Non-Obvious trend: Brand stand.

Content 109

Content Social Media Content Marketing Content Creator 109

Moz

OCTOBER 23, 2018

The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. Not only did I look at how often infographics are being used, but I also measured them against other content formats typically used for building links and brand awareness.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Play Magazine.

Content Marketing 76

Content Marketing Editorial Healthcare Entertainment 76

ProBlogger

MAY 17, 2023

However, with the accelerated pace with which you’re now able to build a personal brand online, these opportunities are probably all available sooner. Their blog’s success led to them being hired by Dell as full-time bloggers and content creators, where they contributed to the company’s entrepreneur-focused initiatives.

Consulting 27

Consulting Blog Blogging Food 27

Content Powered

MARCH 2, 2023

AI is sweeping the internet in art and writing, and the more creative content producers out there are starting to get worried. A little while ago, I did a deep dive review into Jasper , the business content AI promising to revolutionize blogging, which I found to be… decidedly unthreatening. In its list, it gave me this.

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Content Writer Writer Content Long Form Content 52

Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. How will our creative efforts align with our strategic goals? Establishing your content creation model.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a task best left to “artistic types” – wrong once and for all.

Creativity 110

Creativity Marketing Content Creator Construction 110

Contently

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. The Australian Open.

Content Marketing 52

Content Marketing Banking Finance Medical 52

Neil Patel

SEPTEMBER 10, 2020

A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling. Work-related content. The content your agency needs to work. Legal content.

Agency 145

Agency Content Marketing Marketing Content 145

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

Engagement 52

Engagement Audience Content Storytelling 52

Content Marketing Institute

DECEMBER 27, 2017

Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Outline your team workflow. joderama Click To Tweet. Brainstorm ideas.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

CoSchedule

FEBRUARY 27, 2023

It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. How to Emulate Think With Google Create a variety of content formats. Make that content easily digestible. Emulate news publishers instead of other brands.

Creativity 98

Creativity Blog Blogging Food 98

Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. It is at these times AI steps in, rescuing me from the creative rut. AI content creation tools can help you here, especially when saving time in social media post creation.

Social Media 124

Social Media Content Creation Media Content 124

Neil Patel

SEPTEMBER 21, 2020

Column Five – Best for Data and Content Visualization. Column Five describes itself as a creative content agency. They’re primarily focused on the visual side of content marketing — storytelling, design, data visualization, interactive motion graphics, even exhibition design. Budget: $10,000 +.

Content Marketing 134

Content Marketing Marketing Banking Search Engine Optimization 134