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10 Copywriting Formulas to Convert Skimmers to Buyers

Buffer

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Why do you need copywriting formulas?

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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. But it appears to be altogether absent in the world of AI-automated marketing. The post In a world of AI-generated marketing, where’s the Creative Director? You need quality.

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How to Find Copywriting Clients for Beginners

Elna Cain

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Copywrite vs. Copyright: What Copywriting Is (And Isn’t)

Express Writers

The terms copywriting and copyrighting often receive the same mix-ups. As a copyWRITING business, this copywrite vs. copyright mix-up is a little more personal, as we are not prepared to take on copyRIGHTING jobs. Here’s an easy way to differentiate copywriting vs. copyrighting. What Is Copywriting? Absolutely!

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The Impact of Copywriting in Digital Marketing Agencies

Copywriter Collective

In digital marketing, one element remains constant: the power of persuasive communication. Copywriting, which is the art and science of crafting compelling written content, sits at the heart of every successful digital marketing campaign. Copywriting plays a pivotal role in nudging users towards these desired actions.

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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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Copywriter for SaaS?

Susan Greene

If you’re marketing a software product, then you know that trying to sell software is way different than e-commerce or info. That’s why 40% of prospects opt out after the trial period — and why you need a SaaS copywriter to convert those prospects and keep your funnels full. But what makes copywriting for SaaS unique?