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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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People Round Up, Early March, 2024

Publishing Trends

Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Shelly Romero has joined Chooseco as senior editor, she was formerly at Scholastic and Cake Creative.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. The company will also be changing its name back to “Business Insider” as they look to improve the brand positioning of the business and tech news publication.

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People Round-Up, Mid-August 2023

Publishing Trends

David Adams has been appointed reviews director. Current director for columns and special projects Rachel Deahl has been named director of branded content. At Doubleday , Director of interior design Maria Carella will retire. Julia Steffy has been promoted to assistant project editor at Sourcebooks.

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. To ensure that the project didn’t run off the rails, each member had to sign the Cisco Social Media Policy , promise not to share the password, and go be themselves.)

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People Round Up, Early April, 2024

Publishing Trends

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her. Campbell Associates , Jennifer Custer joins as director of the London office. At Maria B.

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10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

Use this space to creatively encapsulate who you are professionally, your key skills, and your unique value proposition. Also, highlight any unique projects or initiatives you’ve led that align with your career goals. This can demonstrate your leadership, creativity, and strategic thinking to potential employers and connections.