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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. To ensure that the project didn’t run off the rails, each member had to sign the Cisco Social Media Policy , promise not to share the password, and go be themselves.)

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People Round-Up, Mid-August 2023

Publishing Trends

David Adams has been appointed reviews director. Current director for columns and special projects Rachel Deahl has been named director of branded content. At Doubleday , Director of interior design Maria Carella will retire. Julia Steffy has been promoted to assistant project editor at Sourcebooks.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. The company will also be changing its name back to “Business Insider” as they look to improve the brand positioning of the business and tech news publication.

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People Round Up, Mid January, 2024

Publishing Trends

In Agency News… Anna Llewellyn has joined as project coordinator at Brockaman, Inc. Alyssa Prado has been promoted to associate brand manager. At Hachette Book Group , Suet Chong has been promoted to creative director of Artisan and Workman. Trish McGinley has been promoted to director of children’s production.

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People Round Up, Early March, 2024

Publishing Trends

Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Megan Westbrook has been promoted to project manager at Crown. Sam Priddy will serve as publisher.

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10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

Also, highlight any unique projects or initiatives you’ve led that align with your career goals. This can demonstrate your leadership, creativity, and strategic thinking to potential employers and connections. ” It’s simpler, more memorable, and reinforces your personal brand.