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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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People Round-Up, Early June 2023

Publishing Trends

At Spiegel & Grau , Jess Bonet has joined as marketing director, reporting to publishing director Nicole Dewey. VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. She was previously publisher at Humanix Books. She was previously at Random House and Book of the Month.

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People Round Up, Mid March, 2024

Publishing Trends

At Penguin Random House , Suzanne Herz is rejoining Penguin Random House as publisher of John Grisham , on April 15th, and will report to chief revenue officer Jaci Updike. Marisa Nakasone has joined Knopf Doubleday Publishing Group as designer. Cassie Gitkins has joined Random House Publishing Group as production editor.

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People Round Up, Early March, 2024

Publishing Trends

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. Sam Priddy will serve as publisher.

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People Round Up, Mid January, 2024

Publishing Trends

She first joined S&S in 2008 after three years as publisher of Rodale Books. Kaitilin Harri has been named senior director of publishing at William Morrow. She was previously the senior director or marketing at Morrow. Jim Dassise, the western region business manager for Arcadia Publishing has left.

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People Round-Up, Mid-August 2023

Publishing Trends

PEOPLE At Twelve , Publisher Sean Desmond has left the company and will join HarperCollins as VP, executive editor in September. The news came in a memo from HCCB President and Publisher, Suzanne Murphy. Jim Milliot , who has been editorial director of Publishers Weekly since 2014, will be retiring at the end of the year.

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Celebrity Shares How Brands Can Benefit in the Snapchat Scene. CalSTRS publishes original videos, humor , and teacher-interest stories, and news about the CalSTRS portfolio.