Remove Brand Remove Creativity Remove Digital Media Remove Storytelling
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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Ensure all product content accurately reflects the company’s brand identity. You should also consider taking courses related to digital media, copywriting, search engine optimization (SEO), analytics, and web design.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama. Inspiring brand examples of content marketing success.

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

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10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives. Be Relatable.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. 4-7 in Cleveland, Ohio.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

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What is a Content Creator? 7 Steps to Landing Your Dream Role

Smart Blogger

As a content creator, you’re not just a behind-the-scenes player; you’re a storyteller, a trendsetter, and an influencer. With the digital age at its peak, there’s never been a better time. So, are you ready to turn your creative sparks into fireworks? Let’s jump in. What is a Content Creator?