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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. How do you think the meaning and value of creativity has changed over the years? Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

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10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives. Be Relatable.

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What to do With an English Degree Besides Teach: 7 Unconventional Suggestions

Make a Living Writing

More importantly, it means you’re a master of communication, critical thinking, and creativity. Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand. Editing could be just what you are looking for.

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People Round-Up, Mid October 2023

Publishing Trends

At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. At University of Virginia Press , Patricia Searl has been named director of digital publishing. Harriet Poland has joined Creative Artists Agency (CAA) as an agent. At Ibex , Mafishan Ali has left the company effective immediately.

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The 15-Year Author Business Pivot With Joanna Penn

The Creative Penn

If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. I’m not going to burn it all down and start anew.

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What is a Content Creator? 7 Steps to Landing Your Dream Role

Smart Blogger

So, are you ready to turn your creative sparks into fireworks? A content creator is an individual or a team tasked with the creation, curation, and distribution of engaging digital content targeted towards a specific audience. Building a Personal Brand : Content creation is an excellent way to build and showcase your personal brand.

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How to Create the Perfect Business Slogan

Neil Patel

Does your brand need a slogan? It’s a rallying point for your brand. These days slogans are more important than ever as we are awash in visual and audio media, from TV and radio to the internet and digital media. Your slogan can be written and spoken after your brand name, to help people remember what you’re about.

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