Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Neil Patel

MARCH 27, 2023

Product pages drive direct sales. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. You want to develop a clear brand st ory and demonstrate to users how your B2B product makes their lives easier. What’s so important about product pages?

Content 102

Content Keywords Brand Awareness Retail 102

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Watching on-demand software demos.

Lead Generation 126

Lead Generation Content Brand Awareness Sales 126

Express Writers

JUNE 3, 2024

Here are three buckets that we use at Express Writers and works well for many similar brands: SEO & Brand Awareness: Create content that will appear in search engine results, generating traffic and getting our name out. Sales: Create content that promotes products and services and drives sales. Most definitely!

Content 69

Content Keywords Lead Generation SEO 69

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. First, you need to draw traffic to your website or social media platform. There are many ways to find new prospects and introduce people to your brand.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

OCTOBER 27, 2020

If you want to build a website for your business, it’s no different. Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. Many are trying to decipher how to use a website template. But, you will stunt the growth of your business website.

Website 145

Website Content Management System Social Media Copy 145

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Big brands know this as well — which is why you often see Fortune 500 companies updating their content regularly. Google recently moved all websites to mobile-first indexing.

Content Marketing 131

Content Marketing Marketing Content Search Engine Optimization 131

BKA Content

APRIL 24, 2024

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. That said, one in four websites manages to snag double the clicks (over 5%), and one in 10 scores an amazing conversion rate of 11% plus. The average conversion rate for most landing pages is only about 2.5%.

Landing Page 66

Landing Page Content Social Media Keywords 66

ContentWriters

MARCH 8, 2023

You can also use content to nurture leads and move them through the sales funnel. It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Content marketing can help raise awareness of your brand and what you offer. People want to do business with brands they like and trust.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Shorthand Content Marketing

OCTOBER 7, 2022

They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Content writing is used to attract potential customers and educate them about the products and services of a brand. In the earliest days of marketing, most copy writing was produced in a sales letter format.

Copywriter 97

Copywriter Copywriting Writing Content 97

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. Map select content to sales processes.

Sales 95

Sales Content Marketing Marketing Content 95

Content Hacker

APRIL 10, 2024

A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Brand awareness, product demos, customer testimonials? You’re not alone in asking these questions.

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

Copyhackers

SEPTEMBER 10, 2020

Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance. 3 bad reasons SaaS websites tend to have such short copy.

Copy 52

Copy Website Copywriter Copywriting 52

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. Content Value in Organic Traffic vs. Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog.

Brand Awareness 119

Brand Awareness Content Content Marketing Keywords 119

Smart Blogger

JUNE 29, 2023

Simply put, it feeds your sales pipeline with potential customers. It’s a strategy that significantly boosts your chances of making sales, since you’re focusing your efforts on individuals who have already shown a genuine interest in your offerings. Sales Qualified Lead (SQL) Meet the Sales Qualified Leads.

Lead Generation 74

Lead Generation Landing Page Utilities Persuasion 74

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Thus, you can send one welcome sequence to new senior VP-level subscribers, another one for sales folks, another one for regular Joes, and on and on.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

APRIL 20, 2021

Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. What Are Marketing Funnels?

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Verblio

OCTOBER 19, 2022

Consumption metrics allow content marketers to measure primary goals that include: Is your content bringing people to your website? Traffic is the number of people who visit your website from any channel, for example, organic search, paid ads, social media, email, referrals (i.e., Funnel stage: Top of the Funnel (ToFu).

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Contently

FEBRUARY 12, 2024

You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. But building an engaged email audience takes a great deal of time.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Copyhackers

SEPTEMBER 26, 2022

As more and more brands find success with sms marketing , it’s becoming more important to understand how to execute successful SMS campaigns. Invite website visitors, social media followers, and email subscribers to opt-in to your text messaging list for updates and special offers. Think beyond sales.

Marketing 80

Marketing Copywriter Copywriting Text 80

Neil Patel

SEPTEMBER 15, 2020

The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. 78% say it’s useful to see content from brands on Pinterest. 66% buy something after seeing a brand’s pins. Most images, when pinned, are linked to the original websites they’re from.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Neil Patel

NOVEMBER 20, 2020

AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. They also want to know what other people think of it, so posting reviews and demos can be a great way to target those audiences. There are many ways to edit your videos for free.

Collaboration 145

Collaboration Text Utilities Content Creation 145

Neil Patel

JULY 31, 2021

Awareness: First, a person discovers your brand and becomes a lead. Realistically, not everyone who visits your website will convert to a paying customer, which is why we use a funnel shape. Based on the AIDA model, then, a traditional-style sales marketing funnel might look something like this: The problem?

Landing Page 145

Landing Page Sales Social Media Brand 145

Quick Sprout

SEPTEMBER 23, 2022

Get a free demo of any Nextiva plan , or try RingCentral free for 15 days. We also analyzed nearly 450 public reviews for multiple brands to learn more about them and their pros and cons, according to customers who have spent time using the products. Try Nextiva for free with a guided demo. Best Option: Nextiva.

Sales 117

Sales Keywords Communication Collaboration 117

The Hoth

OCTOBER 12, 2023

Yet, instead of creating content that caters to as many consumers in your target audience as possible, your content exists to influence key decision-makers at other companies (such as sales managers, CEOs, marketing managers, etc.). Sales cycle. How long is the average sales cycle for one of your customers? Decision-maker role.

SEO 59

SEO Keywords Search Engine Optimization Lead Generation 59

Neil Patel

DECEMBER 14, 2021

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. Our sales have increased and we have been able to expand the company full time. When they came to NP Accel, they struggled to get organic traffic, relying mainly on Amazon for sales.

Agency 92

Agency Finance Digital Marketing Collaboration 92

Neil Patel

DECEMBER 17, 2021

What’s more, people actually engage with brands on Facebook, with 39 percent or more users following business pages to get offers. Whether your goal is to get users to Shop Now, Enroll Today, or Request a Demo, a call-to-action ad can help drive that particular action. Create Facebook Call-To-Action Ads. Improve Customer Service.

Lead Generation 139

Lead Generation Healthcare Social Media Ads 139

Neil Patel

NOVEMBER 3, 2021

A few examples of common algorithms include search query results and sort and filter features on an e-commerce website. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. Is it really any surprise that consumers trust other consumers more than the brands they buy?

Marketing 125

Marketing Healthcare Utilities Finance 125

Contently

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. It can be accessed via Ikea’s iOS app or website, showcasing how AR is redefining the consumer experience in home design.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Neil Patel

MARCH 24, 2021

Have a Website. If you’re going to market yourself online, having a website is non-negotiable. If I want to check out your tour dates, book you for a show, read your backstory, or buy your merch, your website is going to be my first port of call. OK, so you need a website, but what should it include?

Marketing 141

Marketing Electronics Social Media Promotion 141

ContentWriters

MAY 31, 2023

From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. Short-form B2B content often drives readers to explore those long-form pieces, moving them along the sales funnel. Landing pages. Advertisements.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Neil Patel

JANUARY 26, 2021

In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. This article will compare the pros and cons of embedding or linking videos on your website and its SEO benefits. Cons: Prospects Leave Your Website.

Landing Page 117

Landing Page IT Storytelling Text 117

Neil Patel

FEBRUARY 10, 2021

These are the goals of your sales funnel. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Digifloat

FEBRUARY 7, 2023

But soon, we realized how bad content would hurt our brand. We can make the core message of this paragraph more impactful by editing out just a few details: You only get 8 seconds to convince your website visitor that your product is worth buying. These kinds of CTAs are important as they encourage readers to take action.

Writing 52

Writing Landing Page Content Proofreader 52

Neil Patel

APRIL 27, 2021

Shopify themes are a template that determines the way your website looks and feels to customers who visit your store. Helps Project Your Brand Personality. One of your most important assets as a business is your brand. And no— branding doesn’t just mean logo. An essential aspect of branding is your brand personality.

Electronics 103

Electronics Search Engine Optimization Retail Landing Page 103

Neil Patel

JUNE 15, 2021

Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. These days, chatbots are built into many websites. Since chatbots are infinitely customizable and can provide personalized responses, how consumers interact with your brand has changed drastically. Direct Leads to Your Blog.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? See how [a competitor in your same industry] used our tool to increase sales by 31%.”. Phone calls, email, demo request forms, social media, events, partners, it goes on and on. I wish it was that simple.

Agency 124

Agency Marketing Portfolio Lead Generation 124