Grammarly

MARCH 26, 2024

Mike Meulstee, Brand & Marketing Designer Making decisions with the right information Including all the key information helps avoid unnecessary back-and-forth, which means you can get aligned with your team faster. For example, imagine you are reaching out to a key sales prospect in hopes of scheduling a demo.

Persuasion 103

Persuasion Projects Text Communication 103

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. How do you track its performance?

Brand Awareness 71

Brand Awareness Brand Social Media Retail 71

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Watching on-demand software demos.

Lead Generation 126

Lead Generation Content Brand Awareness Sales 126

Neil Patel

MARCH 27, 2023

Product pages drive direct sales. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. You want to develop a clear brand st ory and demonstrate to users how your B2B product makes their lives easier. What’s so important about product pages?

Content 102

Content Keywords Brand Awareness Retail 102

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. Once they share contact details with your marketing team, you can reach out to them and, hopefully, turn them into paying customers by the end of the sales funnel. Host a Training Webinar.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. Map select content to sales processes.

Sales 95

Sales Content Marketing Marketing Content 95

BKA Content

APRIL 24, 2024

By mapping your content to each stage of the buyer’s journey, you improve your chances of attracting leads and making sales. Understanding this audience is the foundation of sales and advertising, so you may already know who to focus your marketing efforts on. Other ages prefer interacting with brands on social media.

Landing Page 67

Landing Page Content Social Media Keywords 67

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Big brands know this as well — which is why you often see Fortune 500 companies updating their content regularly. Bottom-of-funnel content conversion rates (i.e., No problem!

Content Marketing 131

Content Marketing Marketing Content Search Engine Optimization 131

Content Hacker

APRIL 10, 2024

A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Brand awareness, product demos, customer testimonials? You’re not alone in asking these questions.

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

ContentWriters

MARCH 8, 2023

You can also use content to nurture leads and move them through the sales funnel. It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Content marketing can help raise awareness of your brand and what you offer. People want to do business with brands they like and trust.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Smart Blogger

JUNE 29, 2023

Simply put, it feeds your sales pipeline with potential customers. It’s a strategy that significantly boosts your chances of making sales, since you’re focusing your efforts on individuals who have already shown a genuine interest in your offerings. Sales Qualified Lead (SQL) Meet the Sales Qualified Leads.

Lead Generation 68

Lead Generation Landing Page Utilities Persuasion 68

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. Organic traffic can also help build brand credibility, as users trust organic search results more than paid ads. This can result in a higher return on investment (ROI) over time.

Brand Awareness 119

Brand Awareness Content Content Marketing Keywords 119

Shorthand Content Marketing

OCTOBER 7, 2022

They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Content writing is used to attract potential customers and educate them about the products and services of a brand. In the earliest days of marketing, most copy writing was produced in a sales letter format.

Copywriter 97

Copywriter Copywriting Writing Content 97

Contently

APRIL 25, 2023

Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? For instance, targeting people in the consideration stage with a free trial or product demo is more impactful than a direct sales pitch. This tactic fosters trust and positions your brand as a valuable resource.

Ads 139

Ads Content Utilities Advertising 139

Contently

FEBRUARY 12, 2024

Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. Don’t just publish a digest It can be a seductive idea to treat your brand’s social channels and email newsletters like an RSS feed. But you can’t just dump all your published content on your readers and expect them to engage.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Neil Patel

NOVEMBER 20, 2020

They also want to know what other people think of it, so posting reviews and demos can be a great way to target those audiences. Free video editing software can help you speak to this growing demographic and introduce your products to their vast sales funnel. If you’re brand new to video editing, it’s best to start simple.

Collaboration 145

Collaboration Text Utilities Content Creation 145

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Thus, you can send one welcome sequence to new senior VP-level subscribers, another one for sales folks, another one for regular Joes, and on and on.

IT 145

IT Landing Page Marketing Sales 145

Quick Sprout

SEPTEMBER 23, 2022

Get a free demo of any Nextiva plan , or try RingCentral free for 15 days. We also analyzed nearly 450 public reviews for multiple brands to learn more about them and their pros and cons, according to customers who have spent time using the products. Try Nextiva for free with a guided demo. Best Option: Nextiva.

Sales 117

Sales Keywords Communication Collaboration 117

Neil Patel

APRIL 20, 2021

Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. What Are Marketing Funnels? What is a marketing funnel?

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Verblio

OCTOBER 19, 2022

Backlinks are important because they have a massive impact on your organic search rankings, and at the top of the funnel, this is where you want to excel to get maximum eyes on your content and improve brand awareness. An SQL (sales qualified lead) is a potential customer who’s ready to talk to the sales team.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Copyhackers

SEPTEMBER 26, 2022

As more and more brands find success with sms marketing , it’s becoming more important to understand how to execute successful SMS campaigns. Think beyond sales. While text messages are a very powerful tool for generating sales, they can be used for so much more. Bonus: Start with Master of Seasonal Sales.

Marketing 80

Marketing Copywriter Copywriting Text 80

Quick Sprout

OCTOBER 12, 2022

A good point of sale (POS) system will let you seamlessly manage menus and inventory, quickly process payments, and easily identify best-selling items. In addition, many systems offer advanced features like insights and analytics, sales reporting, marketing, and customer management. You can also automate your marketing to save time.

Food 127

Food Management Sales Banking 127

Smart Blogger

AUGUST 11, 2023

It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. What makes it such a lucrative platform for brands and businesses? With billions logging in daily, the sheer volume means a vast potential audience for your brand. It’s where folks will first interact with your brand.

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

AUGUST 6, 2021

Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. You’d be hard-pressed to buy a smartphone without a touchscreen, but that doesn’t mean it isn’t a feature brands can talk about. After all, only one-third of customers trust the brands they buy from.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Neil Patel

JULY 31, 2021

Awareness: First, a person discovers your brand and becomes a lead. Based on the AIDA model, then, a traditional-style sales marketing funnel might look something like this: The problem? This is a rigid and fairly unrealistic way to view how people move through the stages of a sales cycle. Generate Interest and Desire.

Landing Page 145

Landing Page Sales Social Media Brand 145

Neil Patel

SEPTEMBER 1, 2021

Aside from marketing videos or product demos, you could use it for: training personal videos video chatbots. Click “create account” in the top right-hand corner to create a free demo video and understand Synthesia better. Custom pricing is available too, but you must speak to the sales team. Getting Started With Synthesia.

Media 145

Media Storytelling Text Proofreader 145

Neil Patel

SEPTEMBER 15, 2020

The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. 78% say it’s useful to see content from brands on Pinterest. 66% buy something after seeing a brand’s pins. Sellbrite points out that Forever 21, a women’s clothing brand, does a great job of this. Conclusion.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Buffer

DECEMBER 20, 2023

A pink billboard went viral on social media, along with a brand collaboration with Airbnb , and maybe most significantly, fans made thousands of memes combining Barbie with another blockbuster that shared its release date: Oppenheimer.  million tickets and an additional $200 million in merchandise sales. Time will tell.

Social Media 119

Social Media Media Storytelling Entertainment 119

Neil Patel

DECEMBER 17, 2021

What’s more, people actually engage with brands on Facebook, with 39 percent or more users following business pages to get offers. Whether your goal is to get users to Shop Now, Enroll Today, or Request a Demo, a call-to-action ad can help drive that particular action. Create Facebook Call-To-Action Ads. Improve Customer Service.

Lead Generation 139

Lead Generation Healthcare Social Media Ads 139

Neil Patel

DECEMBER 14, 2021

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. Our sales have increased and we have been able to expand the company full time. When they came to NP Accel, they struggled to get organic traffic, relying mainly on Amazon for sales.

Agency 92

Agency Finance Digital Marketing Collaboration 92

The Hoth

OCTOBER 12, 2023

Yet, instead of creating content that caters to as many consumers in your target audience as possible, your content exists to influence key decision-makers at other companies (such as sales managers, CEOs, marketing managers, etc.). Sales cycle. How long is the average sales cycle for one of your customers? Decision-maker role.

SEO 59

SEO Keywords Search Engine Optimization Lead Generation 59

Contently

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. Brands can leverage the tool to address negative sentiments, responding directly to concerns and shaping a positive narrative.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Contently

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This framework is not a one-size-fits-all template, but a tailored architecture that resonates with a brand’s ethos and speaks directly to its audience’s interests and needs.

Utilities 52

Utilities Content Search Engine Optimization Architecture 52

Neil Patel

FEBRUARY 10, 2021

These are the goals of your sales funnel. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch. The Basics of a Successful Sales Funnel. A sales funnel is simply a series of steps that you design to guide visitors toward a buying decision.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

ContentWriters

MAY 31, 2023

From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. Short-form B2B content often drives readers to explore those long-form pieces, moving them along the sales funnel. Landing pages. Advertisements.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Neil Patel

NOVEMBER 3, 2021

Is it really any surprise that consumers trust other consumers more than the brands they buy? That’s why 51 percent of consumers trust user images over brand creatives, according to a survey by Olapic and Cite Research. How can brands use this to their advantage? Categorize User-Generated Content.

Marketing 125

Marketing Healthcare Utilities Finance 125