Brand Editorial Team Keywords Text 
Neil Patel
NOVEMBER 11, 2020
A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. For example: Brand voice and tone (Casual?
Content Marketing Institute
JANUARY 15, 2019
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.
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Content Marketing Institute
OCTOBER 16, 2018
However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.
Content Marketing Institute
OCTOBER 24, 2018
Clustered keyword lists also help you create more in-depth and better structured content. . texting, Facebook Messenger) to communicate with businesses. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots . Conversational marketing. Conversational marketing is nothing new.
Content Marketing Institute
APRIL 24, 2018
Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. Identify a head term – an overarching keyword topic with high monthly search volume. #SEO Use the Keywords Everywhere plug-in to determine monthly search volume. Determine head term.
Content Marketing Institute
JUNE 19, 2018
Make sure each cluster post links in relevant anchor text to its corresponding pillar page, as well as other pages within the cluster. Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword. Hummingbird was the final nail in the coffin for keyword stuffing.
BKA Content
NOVEMBER 14, 2022
Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Ideally, you will work with the same writer or group of writers in the long-term, as this is the best way to establish a strong brand voice.
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