article thumbnail

How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145
article thumbnail

3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

Text Optimizer: Include related keywords and concepts. Text Optimizer can operate as a Google Chrome extension , making it easier to access and run your pages through it. Serpstat: Research keyword gaps. To look at content gaps on a page: Search for the primary keyword in Google. seosmarty Click To Tweet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design.

article thumbnail

6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Lumen5 – when you want to transform text into video. productivity Click To Tweet.

Marketing 102
article thumbnail

How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve. These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords).

article thumbnail

How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Image alt text.

article thumbnail

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

Content 101