Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Nathan Kinney , production supervisor, will retire on September 1.

Agency 61

Agency Editorial Editorial Team Copy Editor 61

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. They aim to boost brand and product awareness and drive sales using various media types. They also have SEO knowledge, comfort with technology, and experience launching successful campaigns.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Powerful hashtags.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JUNE 18, 2018

Providing a video-based educational experience allows you to: Position your brand as a niche authority. Design courses as you want, add your branding, use your own domain, and use marketing automation and email marketing features to engage more students based on where they are in the course. Give your audience more reasons to convert.

Website 109

Website Editorial Team Landing Page Content Creator 109

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand.

Editorial Team 88

Editorial Team Editorial Content Creator Content 88

Content Marketing Institute

MARCH 5, 2018

Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. The program left a man (dubbed Nature Man) in the woods for three days and let Twitch users control his movements – exactly the type of brand-led livestream that works on that site.@Twitch NowMG Click To Tweet.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. Pricing: Free for limited access.

Social Media 98

Social Media Media Editorial Team Collaboration 98

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Consider how the team treated a series devoted to virtual reality. Click To Tweet. Think programmatic – designing serial content.

Audience 107

Audience Editorial Team Editorial Social Media 107

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 93

Recruitment Marketing Editorial Team Editorial 93

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 109

Landing Page Editorial Team Editorial Social Media 109

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 75

Management Electronics Media Architecture 75

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? Additional tips for a powerful team.

Content Marketing 91

Content Marketing Marketing Editorial Team Search Engine Optimization 91

Content Marketing Institute

NOVEMBER 30, 2017

CMI’s recent content management and strategy research confirms that while 92% of respondents say their brands view content as a business asset, few marketers have the processes and tools to make this a reality. Please note: All tools included in our blog posts are suggested by the sources, not the CMI editorial team.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

APRIL 11, 2018

Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Ahrefs for SEO, keyword research, and more.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Social media really is for socializing. ChristinKardos Click To Tweet. Mind the machine. Registration is open. Sign up today. .

Social Media 110

Social Media Management Media Editorial Team 110

Content Marketing Institute

DECEMBER 4, 2018

His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. Eman Zabi, copywriter and brand strategist at The Scribesmith, says the trick is to write a killer headline with a hook and follow through with an equally good article. derek_gleason?

Content 97

Content Editorial Team Entertainment Content Creator 97

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Remember to test.

Landing Page 93

Landing Page Editorial Team Editorial Brand Awareness 93

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Too much content, particularly on websites, is me-me-me – the brand only talks about itself. Edit to minimize the number of long words but don’t make everything as readable as possible to the detriment of your brand message. What about you? Avoid doing that at all costs.

Medical 94

Medical Proofreader Government Editorial Team 94

Content Marketing Institute

OCTOBER 24, 2018

It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. You can set the bot to serve content that matches user intent by enabling a trigger using “broad-match” keywords to serve users the brand-owned content when they are asking for it.

Editorial Team 91

Editorial Team Content Editorial Communication 91

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 87

Content Marketing Government Marketing Food 87

Content Marketing Institute

JANUARY 2, 2019

Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. And, speaking of marathons, we often hear how content marketing is a marathon, not a sprint, and many articles reference 18 to 24 months as the time frame to build a brand with content marketing. Two and half years. quotes Click To Tweet.

Content Marketing 93

Content Marketing Marketing Content Editorial Team 93

Content Powered

JULY 22, 2022

They're likely using Forbes to build their brands and be contributors and journalists, so it's likely that they even have a contact email published somewhere easy to find. To become a writer on VentureBeat, I had to fly to San Francisco, buy a ticket to their conference, and rub shoulders with the editorial team.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What tasks do you automate? Please share in the comments.

Content Marketing 97

Content Marketing Proofreader Marketing Editorial Team 97

Content Marketing Institute

OCTOBER 16, 2018

Find the most profitable keywords for your brand. Relevancy means your keywords are always on-topic, on-brand, and on-industry. Instead of blanketing your content to a mass of people who may or may not be interested in your brand, long-tail, low-competition keywords let you target who will be interested.

Content 101

Content Editorial Team Keywords Construction 101

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Localizing the article. No one post can provide all relevant tools in the space.

Editorial Team 99

Editorial Team Contractor Freelance Content 99

Content Marketing Institute

NOVEMBER 12, 2017

How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. HANDPICKED RELATED CONTENT: 8 Ways Intelligent Marketers Use Artificial Intelligence.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. You can find the content you’re looking for without having to dig for it.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

SEPTEMBER 10, 2018

Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering. As you break the conference content overload into manageable pieces to help you and your brand, don’t forget to think. Conclusion.

Content 90

Content Editorial Team Banking Editorial 90

BKA Content

NOVEMBER 14, 2022

Ideally, you will work with the same writer or group of writers in the long-term, as this is the best way to establish a strong brand voice. Our editorial team puts each candidate through a rigorous application process that includes a spelling and grammar test, writing samples and an arduous training period.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JUNE 19, 2018

Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Navigational queries indicate the users want to find out where to go to fulfill a need.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. ” Andy Crestodina , co-founder, CMO, Orbit Media.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. PaulRoetzer Click To Tweet.

Marketing 106

Marketing Content Agency Content Marketing 106

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

APRIL 26, 2018

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. Build a Content Brand. Well, guess what?

Brand 98

Brand Contractor Editorial Content 98

Neil Patel

OCTOBER 13, 2020

Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.) Finally, Dropbox is a powerful tool that allows you to share a variety of files, from templates to logos, with other members of your team. can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. The robot even has its own Twitter handle. Click To Tweet.

Brand 103

Brand Content Storytelling Editorial Team 103

ProBlogger

MARCH 16, 2014

Now I know that a good website will always share some exact contacts with its visitors (it may be e-mails of support teams, this blog’s founders, editorial teams, etc., It is always better to promote your brand and make it recognizable, than use keywords to please Google (it is not as stupid as some of us still believe).

Post 47

Post Editorial Team Proofreader Editorial 47