Content Marketing Institute

NOVEMBER 30, 2017

Today, the four challenges inform not only the way the content teams plan and organize the content but also the way Red Hat’s sales and marketing teams talk with customers. Red Hat has other categories for internal use, but these are the ones it exposes on its website today. Click To Tweet.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Consider how the team treated a series devoted to virtual reality. Click To Tweet. Think programmatic – designing serial content.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

OCTOBER 24, 2018

Put simply, a progressive web app is your website engaging like a natural app on a mobile device. For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. DudaMobile is an innovative website builder that supports PWAs, says @SEOSmarty. Progressive web apps (PWAs).

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Powered

JULY 22, 2022

Forbes is a massive authority website. According to Moz , it's number 44 in terms of Domain Authority, which means it's one of the top 50 websites in the world in terms of SEO power behind it. Forbes has an Ahrefs rank of 106 at the time of writing, meaning it's close to being one of the top 100 most visited websites on the internet.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 88

Content Marketing Government Marketing Food 88

Content Marketing Institute

APRIL 11, 2018

Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. 17 SEO Misfires to Avoid With Website Content Marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

DECEMBER 4, 2018

His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. But what if the goal is to get people to visit your website (i.e., Brands measuring #content success by clicks & shares exacerbate the use of clickbait. click), what can you do?

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Too much content, particularly on websites, is me-me-me – the brand only talks about itself. Edit to minimize the number of long words but don’t make everything as readable as possible to the detriment of your brand message. What about you? Avoid doing that at all costs.

Medical 96

Medical Proofreader Government Editorial Team 96

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Cross-promote on social channels.

Landing Page 94

Landing Page Editorial Team Editorial Text 94

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. Increase website authority via inbound links. You’re not the only website competing for attention.

Content 111

Content Editorial Team Engineering Content Creation 111

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Always operate on the assumption that they will make a decision regarding your capabilities based on your website content alone.

Content Writer 52

Content Writer Writer Content Copywriter 52

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? Maybe they want to check out your website content. Pitch to a website that has clearly stated submission guidelines, but ignore said guidelines. Keep it simple.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Launch an audience research and partial website redesign project. 1,000: Take the marketing team to dinner.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

JUNE 19, 2018

For example, let’s say you have a website selling small home appliances. Free apps like Website Auditor crawl your site to analyze topical relevancy and conduct a basic SEO audit. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Neil Patel

OCTOBER 13, 2020

Select Applications & Websites. Website Design and Maintenance. Unless you’re a website development firm, there’s really no reason to maintain your own website. If you’ve already designed your own website, look to outsource this work next time you need to update. Select “Go to Dashboard…” from the menu.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella He used BuzzSumo to export analytics data from the previous 12 months on CMI’s website: titles, URLs, total shares, word count, etc.

Marketing 107

Marketing Content Agency Content Marketing 107

ProBlogger

MARCH 16, 2014

During my writing career, I’ve had the good fortune to have appeared on many cool and informative blogs and websites – but it hasn’t always been this way. I believed, that the more articles of mine were published – the better results they would bring to my websites. More blogs! . Literally. Is this blog clean?

Post 46

Post Editorial Team Proofreader Editorial 46

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Settle for low-hanging fruit and you might fall asleep while waiting for a rare visitor to make his or her way to your website. Let’s dive in. Engagement.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

APRIL 26, 2018

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. Build a Content Brand. Well, guess what?

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

MAY 29, 2018

With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. Your editorial calendar also enables you to see whether you have content gaps or if you’re creating too much of one content type and should diversify your assets. Click To Tweet.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

JULY 17, 2018

But confusion still abounds because of the vast number of websites and worry about natural search engine rankings. Let’s dive into some common questions to learn whether your website is likely OK, where the biggest problems may surface, and how to keep your rankings in perspective. Our team didn’t get that notice.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

MARCH 27, 2018

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. Click To Tweet.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

OCTOBER 8, 2017

GrowthHackers had How GrowandConvert Got 10k Hyper-Targeted Visitors in 3 Weeks, How Slack Generates 100,000,000 Website Visitors, and How Grammarly Quietly Grew its Way to 6.9 Brand name recognition. It was brand name. If I can get a recognizable brand name to champion my article, I’m halfway to viral.

Content Creator 103

Content Creator Audience Script Content 103

Content Marketing Institute

NOVEMBER 29, 2018

This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. Go to your browser and open a website called CoolSymbol.com. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Open the Instagram app, go to Stories.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. IFTTT hooks together apps and websites so you can create processes to automate pretty much anything, including sharing content. I produce a lot of content.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Producing great quality content can lead to: Spots in coveted link roundups on top-tier websites. Regardless, they improve brand awareness and make your future marketing efforts more impactful. Click To Tweet. Book publishing opportunities.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JUNE 26, 2018

Enter third-party review websites. You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. Add credibility to website and landing pages. Incorporate reviews and recognition from review websites on your site.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

JUNE 27, 2018

With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. AaronOrendorff Click To Tweet.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 25, 2018

.” For example, the first web inventory Laura did was for a website with tens of thousands of pages. At first, she didn’t want to do it; her team had put all that content there and knew what it was. In retrospect, Laura was glad that the client had asked for a thorough inventory of the website. URL (if applicable).

Content 106

Content Editorial Editorial Team Social Media 106

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Collaborate w/ your sales team to really understand your audience, preferably one on one, says @KimMoutsos. KimMoutsos Click To Tweet.

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Content Marketing Institute

AUGUST 1, 2018

Align with your brand story. When it’s time to publish your findings, decide on one spot on your website where you will consistently point all traffic from your research. Publish findings in a dedicated spot on your website & consistently point all traffic to it. Blog posts on your website. Articles on other websites.

Editorial 82

Editorial Content Editorial Team Projects 82

Content Marketing Institute

MAY 24, 2018

Find other brands or influencers with content about it. But if your brand addresses an array of topics, it’s best to find one that: Interests users who need a product like yours – In other words, this subject should attract qualified leads for your business. Repurpose plan in a nutshell. Work together to promote it like crazy.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

OCTOBER 26, 2017

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

JANUARY 26, 2018

This advanced approach should give your team: A single source for the status of in-progress content on different channels. A way to track your content’s use by teams in different internal brands, divisions, or countries. Its website publishing tool generates a separate ID that has to be manually logged into the calendar tool.

Editorial 111

Editorial Government Content Editorial Team 111