Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

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Content Marketing Institute

NOVEMBER 24, 2020

But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content. Continue reading → The post How to Convince Your Company’s Brain Trust to Collaborate on Content appeared first on Content Marketing Institute.

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Content Marketing Institute

MARCH 12, 2020

And credited authors can’t put their name to content that just magically appears. Both have a role in the collaboration. Continue reading → The post Successful Ghostwriting Demands Collaboration, Not Magic appeared first on Content Marketing Institute.

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Copywriter Collective

JANUARY 23, 2024

According to research by Oberlo , around 96% of marketers believe that content marketing is effective for their brand. This stat is more than enough to show you the success rate of content marketing for businesses. In this article, I am going to discuss some of the best tools that marketers can use in this regard.

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Jasper

FEBRUARY 4, 2023

Content marketing platforms boost organization, productivity, and collaboration. Here we’ll review the 15 best content marketing platforms for 2023.

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ContentWriters

MAY 24, 2023

Fighting against a sea of competitors, brands must find creative strategies to win customers and get ahead of the market. One of the most reliable strategies is content marketing — and for good reason. In a digital age where nearly everything is online, content holds immense power.

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BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

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Contently

DECEMBER 14, 2022

How do I keep my marketing team engaged? With increasing demands on marketing departments, your team may feel more pressure. Many successful marketing managers rose through the ranks in a traditional on-site team model. As companies chase market demands, content needs will only increase.

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BKA Content

NOVEMBER 15, 2022

SEO Copywriting: Your Guide to Content Marketing Success. Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business.

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Content Marketing Institute

APRIL 4, 2023

It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains. Continue reading →

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Content Marketing Institute

JANUARY 10, 2019

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience of a hypothetical content marketing team. Scrum benefits for content teams.

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BKA Content

MARCH 12, 2023

6 Reasons Why Buying Content Marketing Articles Will Supercharge Your Efforts Content is the fuel that feeds the fire in your digital marketing strategy. However, the challenge of creating quality content is the time and effort it takes to write SEO articles. It takes longer than you may think.

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Content Marketing Institute

JULY 5, 2019

A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing.

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Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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Content Marketing Institute

MAY 4, 2018

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. Marketing people would say “I see a filter.”. And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”.

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Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Much of the work we need to do as marketers – and, more importantly, as makers – requires us to think and create. HANDPICKED RELATED CONTENT: 7 Productivity Killers for Marketers and How to Fix Them. Absolutely.

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Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online.

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BKA Content

MARCH 22, 2024

How To Market Digital Products: 5 Strategies for 2024 In 2024, the digital product market should hit $7.63 As one of millions of digital product creators, you may wonder how to market digital products. As one of millions of digital product creators, you may wonder how to market digital products.

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Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Click To Tweet.

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ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

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Smart Blogger

JANUARY 22, 2024

Navigating through the marketing funnel can often feel like a daunting journey, right? So, whether you’re a small business owner or a marketing pro, these insights will enhance your business strategy and drive results. What is a Marketing Funnel? Why Should You Use a Marketing Funnel? But fear not!

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BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

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Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. That can increase the ROI from content marketing.

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Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

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BKA Content

MARCH 28, 2023

Small Business Marketing Strategies For small business owners and managers, retaining customers and driving new traffic to the company is everything. Growth is the goal, and to achieve it, you need smart and effective small business marketing strategies that make you stand out among the competition.

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Smart Blogger

FEBRUARY 20, 2023

The marketing industry is quickly evolving, and marketing jobs are in increasing demand. For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade. Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.

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Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Collaborate to find the best stories.

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Smart Blogger

SEPTEMBER 12, 2023

Ready to get started with YouTube marketing but don’t know where to begin? But for social media mavens, content marketing gurus, and online business owners like you, mastering YouTube can be your golden ticket. What is YouTube Marketing? Social media marketers? Let’s do this! Here’s how to craft yours: 1.

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Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

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Caroline Gibson

APRIL 7, 2024

Will your site be available as a PDF or on via a collaborative online design tool such as Figma ? What about integration with an existing email marketing platform? Do you need a content marketing strategy so that you can plan ahead with blogs on your site (Google loves to see fresh content added) and with posts on socials?

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Neil Patel

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. This is why Google Data Studio is a program every marketer should try out. In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers. Data alone isn’t a panacea to your marketing woes.

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BKA Content

JANUARY 27, 2023

Incorporating Artificial Intelligence in Business Marketing When you hear the phrase “artificial intelligence in business,” what first comes to mind? Increase Sales Artificial intelligence is playing an increasing role in marketing because it can analyze your target audience and their actions, leading to better sales opportunities.

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Marketing Content Creation Search Engine Optimization Proofreader 84

Content Marketing Institute

NOVEMBER 25, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that takes us back to our own humble roots. Download this week’s PNR: This Old Marketing podcast. In this week’s episode.

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BKA Content

FEBRUARY 18, 2023

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign. What is a Target Audience?

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Neil Patel

JANUARY 28, 2021

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. Does Vimeo have any marketing potential, and is it right for your business?

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Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). Take product launches as an example.

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BKA Content

APRIL 19, 2024

It’s time to revolutionize your content game and leave your competition in the dust. Let’s look at the top content development services of 2024, which promise quality, efficiency and results. Statistics show that content marketing yields three times as many leads as traditional marketing approaches.

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