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How To Approach Content Mapping Easily and Efficiently

BKA Content

The average conversion rate for most landing pages is only about 2.5%. By mapping your content to each stage of the buyer’s journey, you improve your chances of attracting leads and making sales. Our engaging and helpful blog articles can connect with dozens or hundreds of potential buyers, making a great impression every time.

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12 Expectations to Consider When Engaging a Digital Agency

Neil Patel

When you are initially engaging with a digital agency, you should expect to receive some form of value upfront before you invest in their services. Any agency you engage with should ideally have experience working with other clients who are similar to you in terms of both your specific needs and the market you operate in.

Agency 115
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How To Utilize SEO in a Whitepaper

BKA Content

It should be more educational than a sales pitch and should be written in a professional tone. Increases Engagement A whitepaper is typically presented as a downloadable link. You can increase engagement by adding the link to your website as well as to your social media posts and emails. Let Us Help With Your Whitepaper Project!

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How To Write an Effective SEO Content Brief

ContentWriters

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. It pays dividends through more effective collaboration, fewer rewrites, and higher-performing results. Link to relevant pages on your site to keep users engaged.

SEO 98
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Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. Thus, you can send one welcome sequence to new senior VP-level subscribers, another one for sales folks, another one for regular Joes, and on and on. This tool is perfect for helping sales teams shorten sales cycles.

IT 145
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The 7 Best Ecommerce SEO Services of 2023

BKA Content

In 2023, a whopping 20% of all retail sales happen online. Ecommerce SEO does the same thing for online sales. Amazon (and Other Marketplace) Sales Your business has two ways to approach ecommerce. Your product descriptions need to be your best sales representative. Of course not! They also motivate people to take action.

SEO 76
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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

In general, copy moves people down the sales funnel. Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response.