Content Marketing Institute

OCTOBER 29, 2017

“Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? I like AdAge and B2B magazine, but they never talk about content creation and distribution issues. Just over six months later, in May 2010, Content Marketing Institute was born. It’s the community.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run.

Writer 107

Writer Content Freelance Editorial Team 107

Content Marketing Institute

AUGUST 28, 2018

Be thoughtful and deliberate in your content creation. Stop posting content for the sake of posting #content with no goals in mind. All of the biggest mistakes fall into the category of creating something simply to fill an editorial calendar, not because it accomplished any other business or messaging goal.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

JANUARY 15, 2018

HANDPICKED RELATED CONTENT: 10 Tips to Pack More Personality into Your Content. In the event video world, it’s a three-minute highlights video with peppy music, generic conference testimonials, and footage of attendees networking across a table. Ashley Cady, integrated communications manager, Flock and Rally.

Content 111

Content Content Creator Content Marketing Social Media 111

Moz

JANUARY 28, 2019

Links are earned or editorially placed Editorial links are links added naturally by sites and pages that want to link to your website. The foundation of acquiring earned links is almost always through creating high-quality content that people genuinely wish to reference. Something new , or at least communicated in a new way.

SEO 51

SEO Brand Awareness Editorial Engineering 51

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. The good news?

Freelance 126

Freelance Writing Portfolio Proofreader 126

The Hoth

FEBRUARY 6, 2024

Content planning can be a time-consuming process, and you’ve already got a lot on your plate. You might wonder if writing a content plan is really more effective than ad hoc content creation. It improves your time management A content plan includes a calendar for content creation and distribution.

Content Creation 94

Content Creation Content Keywords Promotion 94

Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation. Click To Tweet.

Content Creation 110

Content Creation Content Creator Editorial Content 110

The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing. That’s why you must create an editorial calendar for all your content.

Marketing 59

Marketing Content Creation Content Creator Content 59

Buffer

DECEMBER 4, 2023

You likely have a solid idea of the kind of content you’re creating thanks to your strategy work in Step 1. Now, it’s time to roll up your sleeves and get to work on the actual content creation.    Mitra copies the content into Buffer to schedule the posts and move them around if need be.

Social Media 111

Social Media Media Management Copy 111

Kristi Hines

JUNE 20, 2021

In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars. Airtable – The best content calendars don’t just help everyone keep track of their deadlines; they streamline the entire content creation process.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

ContentWriters

OCTOBER 11, 2023

News and current events. You can do this by including clear author bios that detail the writer’s expertise in your content. For example, communicate their academic training, relevant certifications, years of experience, and anything else that would tell Google that your content and its creator are trustworthy. E-commerce.

Healthcare 59

Healthcare Medical Finance Content 59

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. Expand to view full transcript.

Blog 36

Blog Blogging Search Engine Optimization Social Media 36

Shorthand Content Marketing

MAY 8, 2022

They create entertaining, valuable, shareable content pieces that make people remember the business and want to buy from them. A content marketing specialist can lead, design, and maintain your digital marketing campaigns and facilitate all aspects of content creation. What To Look for in a Content Marketing Specialist.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

JANUARY 16, 2018

Autodesk’s Dusty DiMercurio sees an impending rise in augmented reality content at live events; and Chief Content Officer’s Clare McDermott is all but ready to bow down to the AI overlords and embrace a more automated future. Only 4% of marketers work with content driven by machine learning says @CMIContent research.

Brand 103

Brand Content Storytelling Editorial Team 103

Buffer

DECEMBER 4, 2023

You likely have a solid idea of the kind of content you’re creating thanks to your strategy work in Step 1. Now, it’s time to roll up your sleeves and get to work on the actual content creation.    Mitra copies the content into Buffer to schedule the posts and move them around if need be.

Social Media 52

Social Media Media Management Copy 52

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. Expand to view full transcript.

Blog 20

Blog Blogging Search Engine Optimization Social Media 20

Content Marketing Institute

NOVEMBER 22, 2017

It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. A must-read for anyone who communicates via the written word online or offline. B t is communication that wastes the reader’s time by failing to communicate clearly and accurately.” Read more >> Click To Tweet.

Creativity 106

Creativity Content Marketing Marketing Content 106

ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. ProBlogger Event. We talked about editorial calendars.

Content Creator 44

Content Creator Content Editorial Content Creation 44

ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. ProBlogger Event. We talked about editorial calendars.

Content Creator 35

Content Creator Content Editorial Content Creation 35

Content Marketing Institute

MARCH 28, 2018

Ensure that your writer and designer (in-house or external) have sufficient understanding of research to communicate it effectively – forgoing conclusions the data doesn’t support and visualizing it in a way that’s easily understood. HANDPICKED RELATED CONTENT: How to Transform Complex Data Into Understandable and Shareable Visuals.

Consulting 96

Consulting Projects Recruitment Government 96

Content Marketing Institute

DECEMBER 25, 2018

In fact, he recently identified four viable approaches that organizations can follow based on their goals, business structure, team resources, and level of content experience: Player: Content marketing is seen as a contributor to other business communication strategies such as demand generation or product marketing.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. André Rampat, director and co-founder, CorporateLeaders Communications. Grab some toys.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

JANUARY 28, 2019

We’ve been watching as you content leaders, strategists, managers, writers, SEO specialists, and technologists have found the optimal ways to make content in marketing and communications a scalable, measured, and exciting approach. Unifying content as an approach to marketing and communications. Click To Tweet.

Marketing 97

Marketing Government Content Content Creation 97

CoSchedule

FEBRUARY 27, 2023

Hire enough content creation and management staff to do it right. Develop a strong editorial voice. Laughing Squid Laughing Squid is a web hosting service whose blog takes an off-beat approach to content creation by writing about things like White Stripes cover videos or time-lapse videos of cable train rides.

Creativity 98

Creativity Blog Blogging Food 98

ProBlogger

MAY 28, 2018

Do you have a content schedule or editorial calendar for your blog? Whether you follow a daily, weekly or monthly schedule, does it allow you to produce the best content? Because if you are that second type of person, maybe a deadline, maybe an editorial calendar, maybe a schedule, isn’t the right thing for you.

Editorial 46

Editorial Blog Blogging Publisher 46

Content Marketing Institute

OCTOBER 29, 2018

The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way. So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. HANDPICKED RELATED CONTENT: What If What We Know About Marketing Is What’s Holding Us Back?

Content Marketing 74

Content Marketing Marketing Content Editorial 74