Content Marketing Institute

NOVEMBER 30, 2017

At Red Hat, marketing focuses on quarterly editorial themes, most of which are derived from or directly related to the customer challenges. “By These new pieces of collateral have proven especially helpful to salespeople and to the marketing and events teams, Anna says. Purposeful, transparent content creation, distribution, and reuse.

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ProBlogger

APRIL 7, 2022

Mondays was content creation, Tuesdays was email and images… I’ve had to make some adjustments this year, but picking days when I was most useful was actually the most successful strategy I tried. My frog is usually content creation. So I schedule creation first, then other tasks.

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Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Sponsor an event and buy a plane ticket.

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Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.

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Management Electronics Media Architecture 73

ProBlogger

MARCH 4, 2021

Create an editorial calendar. Speaking of schedules, another great way to post more consistently is to create an editorial calendar. But an editorial calendar can also help you see where you can build on previous posts to create a series – a great way to hook readers into your blog. Write for your audience. Be spontaneous.

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Content Marketing Institute

OCTOBER 29, 2017

“Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? I like AdAge and B2B magazine, but they never talk about content creation and distribution issues. Just over six months later, in May 2010, Content Marketing Institute was born. I need to get buy-in from my boss.”. “I

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ProBlogger

APRIL 7, 2022

Mondays was content creation, Tuesdays was email and images… I’ve had to make some adjustments this year, but picking days when I was most useful was actually the most successful strategy I tried. My frog is usually content creation. So I schedule creation first, then other tasks.

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Editorial Blog Blogging Social Media 26

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Mental: I read one book per month on something non-business-related.

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Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run.

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Writer Content Freelance Editorial Team 106

Content Marketing Institute

AUGUST 28, 2018

Be thoughtful and deliberate in your content creation. Stop posting content for the sake of posting #content with no goals in mind. All of the biggest mistakes fall into the category of creating something simply to fill an editorial calendar, not because it accomplished any other business or messaging goal.

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Content Marketing Marketing Content Editorial 107

Content Marketing Institute

JANUARY 15, 2018

HANDPICKED RELATED CONTENT: 10 Tips to Pack More Personality into Your Content. In the event video world, it’s a three-minute highlights video with peppy music, generic conference testimonials, and footage of attendees networking across a table. Briana De Marco, Media Llama. Boring images. It is not visually engaging.

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Content Content Creator Content Marketing Social Media 111

ProBlogger

FEBRUARY 15, 2015

Mondays was content creation, Tuesdays was email and images… I’ve had to make some adjustments this year, but picking days when I was most useful was actually the most successful strategy I tried. My frog is usually content creation. So I schedule creation first, then other tasks.

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Content Marketing Institute

NOVEMBER 20, 2017

HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples]. HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing? How to get started.

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Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. Smart Blogger Jobs Board.

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Moz

JANUARY 28, 2019

Links are earned or editorially placed Editorial links are links added naturally by sites and pages that want to link to your website. The foundation of acquiring earned links is almost always through creating high-quality content that people genuinely wish to reference. Engage in sponsorships and scholarships.

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SEO Brand Awareness Editorial Engineering 51

Content Marketing Institute

JANUARY 31, 2018

Establishing a smooth workflow and sound editorial processes will make the process easier to navigate and can help your team stay on schedule – and on topic – even when glitches occur. Attend Content Marketing World this September to learn which ones rise to the top. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Brand Storytelling Creativity Content Marketing 105

ProBlogger

JULY 10, 2013

It can have you running around at events, losing sleep, and sitting in front of your computer for hours and hours (and hours…). Content creation and management. The key to a successful blog is content – there’s no getting around it. Blogging can take you on a whirlwind journey.

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Blog Blogging Social Media Storytelling 47

The Hoth

FEBRUARY 6, 2024

Content planning can be a time-consuming process, and you’ve already got a lot on your plate. You might wonder if writing a content plan is really more effective than ad hoc content creation. It improves your time management A content plan includes a calendar for content creation and distribution.

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Content Creation Content Keywords Promotion 94

Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation. Click To Tweet.

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Content Creation Content Creator Editorial Content 109

The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing. That’s why you must create an editorial calendar for all your content.

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Marketing Content Creation Content Creator Content 59

Kristi Hines

JUNE 20, 2021

In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars. Airtable – The best content calendars don’t just help everyone keep track of their deadlines; they streamline the entire content creation process.

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Content Marketing Content Marketing Editorial 130

Buffer

DECEMBER 4, 2023

You likely have a solid idea of the kind of content you’re creating thanks to your strategy work in Step 1. Now, it’s time to roll up your sleeves and get to work on the actual content creation.  The social media content calendar template is yours to edit as you see fit.

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Social Media Media Management Copy 111

Content Hacker

MARCH 2, 2023

Webinars/live streams (hosting events). Inbound content marketing is a powerful tool for entrepreneurs, founders, and business owners to reach their target audience and drive engagement. It’s how you create compelling content that will help you grow your business. Check out our tutorial for Content at Scale here.

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ContentWriters

OCTOBER 11, 2023

News and current events. Make Regular Updates Information in the Google Your Money or Your Life arena evolves at a rapid pace, which is why content should be kept up-to-date to remain useful and accurate. Set a schedule to oversee your content creation regularly, using it to carry out regular updates and refreshes to optimize.

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Healthcare Medical Finance Content 59

Content Marketing Institute

FEBRUARY 20, 2018

Your audience personas and buyer’s journey – defining characteristics of the one audience that will benefit most from your content, their current user state, and an estimate of how their needs and goals may evolve. Learn more about finding the right differentiated story, or content tilt, for your brand. Stay tuned for next steps.

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Express Writers

MARCH 21, 2023

Google Calendar Google Calendar and other calendar tools can be easily transformed into an editorial calendar. For example, if you plan to publish one blog per day, you can record the daily topics as events and reorganize them, as needed. You can also schedule time for writing and any other content creation needs.

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Blog Blogging Social Media Keywords 52

Buffer

DECEMBER 4, 2023

You likely have a solid idea of the kind of content you’re creating thanks to your strategy work in Step 1. Now, it’s time to roll up your sleeves and get to work on the actual content creation.  The social media content calendar template is yours to edit as you see fit.

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Social Media Media Management Copy 52

Neil Patel

OCTOBER 28, 2020

My favorite Iconosquare feature is that they offer a library of awesome content that you can pull from at the ready. Iconosquare also features an editorial calendar view so that you can schedule posts out ahead of time. It’s easier to manage social media when you plan out content in advance. Sprout Social.

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Audience Social Media Editorial Engagement 111

Content Marketing Institute

JANUARY 16, 2018

Autodesk’s Dusty DiMercurio sees an impending rise in augmented reality content at live events; and Chief Content Officer’s Clare McDermott is all but ready to bow down to the AI overlords and embrace a more automated future. For example: AI can create your content. Automate content customization.

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Brand Content Storytelling Editorial Team 102

Shorthand Content Marketing

MAY 8, 2022

They create entertaining, valuable, shareable content pieces that make people remember the business and want to buy from them. A content marketing specialist can lead, design, and maintain your digital marketing campaigns and facilitate all aspects of content creation. What To Look for in a Content Marketing Specialist.

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Pronto Marketing

NOVEMBER 5, 2020

Writing engaging content can be a challenging task. If time is a factor, consider outsourcing your content creation. A 2020 report from the Content Marketing Institute states that 62% of companies outsource content marketing. Ensure quality by applying an editorial checklist and feedback from your team.

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Content Marketing IT Marketing Editorial 52

Content Marketing Institute

APRIL 12, 2018

In other words, choose the content that you will (and won’t) focus on. Since Capital Group is built on long-term investing, Capital Ideas focuses on long-term considerations related to events in the news. HANDPICKED RELATED CONTENT: One Thing Is Killing Content Marketing and Everyone Is Ignoring It.

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Brand Content Editorial Team Editorial 104

Content Marketing Institute

JULY 5, 2018

Interviews with six in-house experts and four outside experts would follow and, months later, we published a recession retrospective with four chapters, a 22-event timeline, audio interviews, and more. Of course, not all ideas worthy of becoming content find us. HANDPICKED RELATED CONTENT: Out of Ideas? Industry goings-on.

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ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. Expand to view full transcript.

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ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. ProBlogger Event. We talked about editorial calendars.

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Content Creator Content Editorial Content Creation 44

ContentWriters

NOVEMBER 29, 2023

Examples of a topic that warrants a short blog post might include an update from the CEO on a project, an announcement of an upcoming event, or an answer to an FAQ. An understanding of your audience’s preferences should guide your content length. Content Type Not all questions require an extended answer.

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Blog Post Post Blog Blogging 64

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. Expand to view full transcript.

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