Remove Communication Remove Creative Director Remove Creativity Remove Storytelling
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How to Humanize PPC Ads

Neil Patel

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. Use Social Media. However, Instagram isn’t the only way. Conclusion.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. But copywriters are creatives who can manipulate language in a unique way. They must also have a creative streak to churn out a good copy. They must, for instance, know how best to communicate with their target audiences. But not just any words.

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The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts. We understand.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” This approach also affects how JLL Americas employees look at the work that’s being done and the shift from traditional case studies and statistics toward storytelling.