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How to Write a Reference Letter

Grammarly

The purpose of a reference letter is to provide a prospective employer or program director with an authentic look at the applicant’s past performance. The goal isn’t to “sell” the applicant, but to communicate how their experiences and skills make them a fit for the position for which they are applying.

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People Round Up, Early March, 2024

Publishing Trends

And Felicia Quon , previously VP of marketing and communications at Simon & Schuster Canada , has joined Page Two as sales director. Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Shelly Romero has joined Chooseco as senior editor, she was formerly at Scholastic and Cake Creative.

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How to Humanize PPC Ads

Neil Patel

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. He was a job hunter who hit upon the idea of bidding on the names of five creative directors. As a result, Brownstein was offered the dream job by one of the creative directors he’d targeted.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. But copywriters are creatives who can manipulate language in a unique way. They must also have a creative streak to churn out a good copy. They must, for instance, know how best to communicate with their target audiences. But not just any words.

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The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts. We understand.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. In Agency news : Former founder of Brotherstone Creative Management , Charlie Brotherstone , has joined Aevitas Creative Management UK as VP and senior agent.

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People Round-Up, Mid-August 2023

Publishing Trends

At Doubleday , Director of interior design Maria Carella will retire. SVP and creative director John Fontana will retire after 23 years as part of the company’s VSO offer. Bill Smith now has an expanded role as director of marketing and sales. Jessica Pellien takes on the newly created role of head of communications.