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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

They found the following brand awareness lift based on industry: Retailers: 79% B2B: 77% Consumer goods: 63% Pharmaceuticals: 37% Automotive: 30% Telecommunications: 26% Insurance: 24% What makes a good podcast? The topic, storytelling, and quality of research or interviews should all be well thought out.

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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. In an article about improving team communications, this might be where you make the sale for your product’s asynchronous communication feature.

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article thumbnail

How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. In an article about improving team communications, this might be where you make the sale for your product’s asynchronous communication feature.

Concept 52
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How to Create The Perfect Call-to-Action

Neil Patel

The headline communicates as much: it acknowledges that many help desk solutions don’t deliver efficient customer service and reassures users that HelpScout knows they don’t want to settle for that kind of solution. In the same vein, if your call-to-action doesn’t acknowledge your customer’s problems, you’ll get few or no clicks at all.