Google’s Search Quality Evaluator Guidelines: What Does the E-E-A-T Update Mean?
Express Writers
JANUARY 24, 2023
Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” It’s two different languages for the same concept. YMYL Content The concept of YMYL (Your Money or Your Life) has been around since the early 2000s. Search evaluators are humans, so they look for E-E-A-T.
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