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AI is Not the Tool for SME Content Creation – and Google Knows It

Express Writers

While AI can share the workspace with a traditional writer and editor for content marketing, there is one thing it cannot do – SME content creation. For example, if the content creator reviews a restaurant, but never ate at the restaurant, they are not experienced or trustworthy, which means they have a low E-E-A-T to Google.

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147 Ways to Make Money Online with ChatGPT

Kristi Hines

AI tools do not replace the qualifications required to offer financial, legal, or medical advice, products, or services. Leverage SEO and SEO Assistant tools for thorough on-page SEO analysis, sending a URL and keyword while generating valuable search engine keyword information for content creation.

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Understanding & Demonstrating Google E-E-A-T: A Complete Guide

Backlinko

Expertise : the level of skill and knowledge demonstrated by the content creator. Google expects content to come from individuals with genuine expertise in the topic they’re discussing. Authoritativeness : the authority and reputation of the content creators or the site itself.

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Google’s Search Quality Evaluator Guidelines: What Does the E-E-A-T Update Mean?

Express Writers

While there are “expert” websites in all niches, including food, industry, fashion, law, and medicine, Google has a clear standard: When “expert” content is needed, true experts need to write it. This means the following: Medical advice needs to be written by individuals and communities with appropriate levels of medical accreditation.

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AI Content Marketing & Writing: Trends, Use Cases, & Limitations

ContentWriters

Content marketing AI has immense potential, and our polls show that people are finding it useful at different stages of the content creation process. However, the effectiveness of these tools is not guaranteed and can vary based on the specific task, user needs, and broader content strategy.

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Editorial Policy: What Is It and Where Should It Live on My Blog?

ContentWriters

It’s vital that every member of the team understands the policy and its importance to the content creation process. Adherence to your editorial policy will save time and ensure all content consistently communicates with one single brand voice. The Cleveland Clinic is one of the world’s preeminent medical centers.

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How the Content Marketing Landscape Has Changed With AI 

ContentWriters

Hailed as game-changers by some and the beginning of the end by others, these tools seemed ready to streamline content creation. Would it sideline traditional methods of content generation? How would Google react to AI-generated content? Content creators felt they had a green light to test the new technology.