Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign.

Writer 106

Writer Content Freelance Editorial Team 106

ProBlogger

MARCH 16, 2014

Example: my blog is about essay writing, but I write an article for the blog about fashion or concept gadgets. Now I know that a good website will always share some exact contacts with its visitors (it may be e-mails of support teams, this blog’s founders, editorial teams, etc., Hello Admin!

Post 47

Post Editorial Team Proofreader Editorial 47

ProBlogger

APRIL 27, 2016

Always think of alternative categories of users to attract with your information, and take them into account when choosing the final concept of your content. If you aim to contact a news portal, not a personal blog, then look for an email of its Editor in Chief or editorial team. Our case was the issue of workplace organization.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 104

Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. SEO Click To Tweet.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Challenge: Stay true to the editorial mission and show value to the company. What to try: Invest in other teams’ success. Well, guess what? Why this works.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

NOVEMBER 2, 2018

Google takes page speed and user experience seriously and so should content marketers. Google takes web page speed seriously and so should #content marketers, says @ab80. Even if you can boast of impeccable content marketing skills and strategy , a slow-loading blog with poor user experience can cost you a fortune. Conclusion.

Website 95

Website Editorial Team Landing Page Script 95

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale. In link building we need links, just like in marketing we want sales. This concept is — sadly — seldom applied to link building.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution.

Content 109

Content Editorial Team Keywords SEO 109