Smart Blogger

FEBRUARY 20, 2023

The marketing industry is quickly evolving, and marketing jobs are in increasing demand. For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade. Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.

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Marketing Collaboration Social Media Digital Marketing 83

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Yasmeen Doogue-Khan joins as marketing & PR executive.

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Agency Editorial Editorial Team Copy Editor 62

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

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Management Electronics Media Architecture 74

Content Marketing Institute

MAY 23, 2018

HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. HANDPICKED RELATED CONTENT: Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try. via @arniek. productivity #apps Click To Tweet.

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Marketing Editorial Team Editorial Text 102

Publishing Trends

APRIL 24, 2023

Brianna Skelly has joined Scholastic as editorial assistant. Senior associate Emilie Mills will report to Sullivan and handle F+W and select emerging markets. Rob Acosta to manager, technical support on the technology team. Andrew Arens to manager, technical customer support on the platform development team.

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Art Director Creative Director Editorial Team Portfolio 66

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? It is all in how you grow it. Click To Tweet.

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Content Marketing Marketing Editorial Team Search Engine Optimization 90

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Influencer marketing is a powerful and popular way to increase your content’s reach. Let’s dive in!

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Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. Email marketing. 68% of companies take at least a week to produce one marketing #email via @litmusap. The paid version ($11.66

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Content Marketing Proofreader Marketing Editorial Team 97

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle.

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Recruitment Marketing Editorial Team Editorial 93

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

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Editorial Team Editorial Content Creator Content 87

The Write Life

JANUARY 9, 2024

Chicken Soup for the Soul The brand’s popularity and the high volume of stories in each book make Chicken Soup for the Soul an exciting market for authors. How to pitch: Check out their submission guidelines and email info@simplypetsmagazine.com with “Great story to be told” in the subject line. Photo via 4 PM production / Shutterstock

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Writing Editorial Team Entertainment Editorial 98

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on). Anna isn’t suggesting marketers abandon product-oriented content.

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Content Editorial Editorial Team Content Marketing 222

Constant Content

JULY 7, 2022

Upwork has a variety of subjects for freelance writers to tackle, from sales and marketing to translation to development and IT. Writers must pass an editorial review process to be a part of the Constant Content writing pool. The editorial team is diligent, and they will send your article back for revisions if necessary.

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Freelance Writer Editorial Team Recruitment 52

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. Much of the work we need to do as marketers – and, more importantly, as makers – requires us to think and create. Absolutely.

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Content Marketing Marketing Content Editorial Team 93

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

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Audience Editorial Team Editorial Social Media 107

Constant Content

NOVEMBER 1, 2022

I usually have a variety of projects going on at a time, ranging from SEO marketing and home improvement to legal and lifestyle topics. The Constant Content editorial team also reviews each article I submit to the platform and provides helpful edit requests and feedback that helps me develop my writing skills even more.

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Content Writer Creativity Writer Freelance 98

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

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Publisher Publishing Publishing Editorial 96

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . 1,000: Take the marketing team to dinner. CMWorld Click To Tweet.

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Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

DECEMBER 19, 2018

4 Reasons You Should Act on Influencer Marketing. Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. A cheesy marketing stunt? Moleskine creates the Fold ( February ).

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Content Marketing Government Marketing Food 86

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Monetize your video marketing to create a secondary source of income.

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Website Editorial Team Landing Page Content Creator 109

Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. In our space of social media marketing, we felt being definitive wasn’t merely pontificating about a new announcement from Google or commenting on how to use a new feature on Instagram.

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Brand IT Editorial Team Social Media 92

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . Not an expert in multiple areas of content marketing?

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Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. Essential social mindset.

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Social Media Management Media Editorial Team 109

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples]. Is livestream a component of your content marketing?

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Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

JANUARY 7, 2019

The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get the latest (and sometimes refreshed) content from Content Marketing Institute.

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Editorial Team Editorial Concept Content 99

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. Monthly condensed content audits allow you to: Continually improve your content marketing strategy because you’re always seeing what’s working and what’s not. Click To Tweet.

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Editorial Team Content Editorial Content Marketing 104

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

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Marketing Content Agency Content Marketing 105

Content Marketing Institute

APRIL 27, 2018

You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”). As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. Click To Tweet.

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Landing Page Editorial Team Editorial Social Media 109

Content Marketing Institute

JANUARY 15, 2019

Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Landing Page Editorial Team Editorial Text 92

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Register today for Content Marketing World Sept.

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Brand Content Editorial Team Social Media 101

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Pricing: Free for limited access.

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Social Media Media Editorial Team Collaboration 98

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018.

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Pharmaceutical SEO Editorial Team Editorial 79

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. Conversational marketing. Conversational marketing is nothing new. You are either keeping up or falling behind.

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Editorial Team Content Editorial Communication 91

Content Marketing Institute

SEPTEMBER 19, 2018

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

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Editorial Team Contractor Freelance Content 99

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign.

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