Shorthand Content Marketing

JANUARY 5, 2023

With most business books, you get the central concept by the end of the first chapter. Joe Pulizzi proves to incredible power of a simple marketing concept: having a singular focus on your audience, and building loyalty directly through sharing valuable, insightful customer-centric information that helps your prospects to buy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Content Hacker

MARCH 2, 2023

Research Relevant Keywords and Topics 4. Higher search engine rankings. More effective lead generation opportunities. It involves a comprehensive plan of action that includes researching relevant keywords, identifying target audiences, developing engaging content, and measuring results.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The best way to do that is through targeted keyword research for each funnel stage. Your keyword research is what will save you from displaying content to the wrong audience.

Marketing 102

Marketing Education Brand Awareness Keywords 102

The Hoth

AUGUST 1, 2023

That’s especially true for companies just getting started with an SEO (search engine optimization) campaign – which can take 6 – 12 months to start providing an ROI. PPC ads, on the other hand, can start generating organic traffic, leads, and conversions from day one, which is a plus. How does it work?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Quick Sprout

DECEMBER 6, 2022

If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. Did you know 93% of experiences on the Internet start with a search engine?

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Intergrowth

MARCH 5, 2023

For instance, people might leave your site because: It loads too slow They’re overwhelmed by too many pictures and videos You’re targeting the wrong keywords — in which case you’re attracting the wrong audience Either way, your bounce rate can help you identify issues with your website. There are many explanations for a high bounce rate.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

JANUARY 15, 2021

In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important. Auditing your website helps you figure out why you’re not getting enough search traffic and sales. Check #2: Is each page on your website optimized for SEO keywords?

SEO 145

SEO Landing Page Keywords Social Media 145