Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Where’s a marketer to begin?

Marketing 107

Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? also publish a great deal of content.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. IanCleary Click To Tweet. Click To Tweet.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. joderama Click To Tweet.

Editorial 101

Editorial Government Collaboration Content 101

Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. Develop your nose for news.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Clear content strategy. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. How to come up with spoke content. HANDPICKED RELATED CONTENT: Out of Ideas?

Editorial Team 96

Editorial Team Post Content Creation Long Form Content 96