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Compare The Best Marketing Automation Software

Quick Sprout

HubSpot — Best for Inbound Marketing. Visual automations editor Lead tracking Content creation tools Up to 90% off for startups. Request a free demo. HubSpot is one of the most well-known names in the marketing world, and they’d credit their success on their inbound strategy. Visit HubSpot.

Marketing 126
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation. In other words, how many people express more interest in your business thanks to your content efforts.

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5 AI Copywriting Tools to Make Writing Content Easier

Neil Patel

If you need bulk content, such as product descriptions , AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again.

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How to Optimize Each Stage of the Marketing Funnel for More Conversions 

The Hoth

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . Each stage of the funnel requires different types of content to be successful. Social media posts . Blog articles . Webinars .

Marketing 105
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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently

Content Clusters: Around each topic pillar, you’ll create cluster content , which are smaller, related pieces of content that delve into the specifics of the broad theme the pillar represents. Take this example from The Content Strategist in Contently’s publication settings.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation. In other words, how many people express more interest in your business thanks to your content efforts.

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Inbound Marketing Strategy: Bring Leads to Your Front Door  

The Hoth

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel.