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Mastering the Most Important Content Metrics for 2023

Contently

Regardless of the stage or the format, quality content nurtures relationships with customers and drives sales by converting prospects into marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). Sales and marketing teams must work together to identify the criteria for an MQL and SQL.

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Compare The Best Marketing Automation Software

Quick Sprout

Visual automations editor Lead tracking Content creation tools Up to 90% off for startups. Request a free demo. Contact the HubSpot sales team to request a free demo. Moosend — Best For AI-Powered Sales Campaigns. OptinMonster — Best For Landing Page Lead Generation. Visit HubSpot.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation. In other words, how many people express more interest in your business thanks to your content efforts.

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How To Approach Content Mapping Easily and Efficiently

BKA Content

By mapping your content to each stage of the buyer’s journey, you improve your chances of attracting leads and making sales. How Important Is Content Journey Mapping for Your Business? What Are the Benefits of Content Mapping? The goal of content mapping is to help you seize other opportunities, too.

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How to Optimize Each Stage of the Marketing Funnel for More Conversions 

The Hoth

If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). . Content marketing . Each stage of the funnel requires different types of content to be successful. Social media posts . Blog articles .

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch.

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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently

In essence, topic pillars are a strategic approach to content creation, helping you ensure that the content you create is relevant to your audience, has SEO value, and is well-organized both for user experience and search engine optimization. Unleash the potential of topic pillars with Contently.