The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing. What’s evergreen content?

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Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?!

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Intergrowth

APRIL 9, 2023

In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. But if you’re building a content marketing team, there are a handful of roles you should consider hiring for.

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Copywriter Collective

JANUARY 24, 2023

Researching and crafting content that audiences resonate with. Editing and proofreading work to meet editorial standards. Collaborate with marketing, product, and creative departments to develop the right messaging. Within seven years, you can make it to the top spot as the regional marketing director.

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Content Hacker

MARCH 2, 2023

Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. A content calendar keeps you organized and accountable, so you can produce great content consistently. so nothing slips through the cracks.

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The Hoth

FEBRUARY 20, 2024

In digital marketing circles, you may hear the term ‘topical relevance’ thrown around, which some confuse with topical authority. Topical relevance is another important concept for SEO, but it refers to how relevant your content is for a given search query. There is a relationship between the two, though.

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Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I would create a few campaigns focused on creating user-generated content that we could repurpose. Courtney Cox Wakefield , manager, digital marketing, Children’s Health.

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Shorthand Content Marketing

MAY 8, 2022

A content marketing specialist (sometimes called a ‘digital marketing specialist’ or a ‘content strategist’) is trained to think like a customer, and to start to move them towards buying over time. Brand marketing relies on understanding how your customers think, and leading them to trust your brand.

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Neil Patel

MARCH 11, 2021

In this post I’m going to cover: Understanding what Google wants How to scale your link building efforts Keyword research and targeting How to earn editorial links. It helps you plan content creation from scratch so that you can effectively target the right keywords and improve your rankings. We’re here to help!

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BKA Content

MAY 18, 2023

Distribute and Promote The first places to look to post your ecommerce content are the channels that you own, including your website, social media sites, blog, email list and any other digital marketing channel. To get the most out of these channels, make sure that your content is share-friendly.

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Content Social Media Editorial Utilities 52

Intergrowth

NOVEMBER 6, 2022

And when your content is SEO-focused, exponential growth becomes possible. Building a Content Marketing Strategy. There’s more to digital marketing than just churning out blog posts. In order to see real success, you’ll need to have a content marketing strategy in place. Let’s schedule a call !

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Bramework

DECEMBER 1, 2023

The Evolution of Content Marketing Content marketing has dramatically evolved over the past few decades. While high-quality, valuable content remains essential, the strategies behind content creation and distribution have changed significantly.

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Content Hacker

APRIL 27, 2023

AI content detection has become a crucial aspect in the world of digital marketing and communication. The evolution of artificial intelligence (AI) has made it increasingly difficult to tell the difference between human- and AI-generated content.

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Bramework

DECEMBER 12, 2023

What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog? While often overlooked initially, technical factors empower and enable every other aspect of digital marketing. Tweaking XML sitemaps and compressing image files lacks the perceived sophistication of content strategy and link building.

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Architecture Construction SEO Transportation 52

Content Marketing Institute

AUGUST 28, 2018

Be thoughtful and deliberate in your content creation. Stop posting content for the sake of posting #content with no goals in mind. All of the biggest mistakes fall into the category of creating something simply to fill an editorial calendar, not because it accomplished any other business or messaging goal.

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The Hoth

JANUARY 19, 2023

Search engine optimization is a staple of digital marketing, with 61% of marketers citing their SEO efforts as their #1 inbound marketing priority. It’s easy to see why, as SEO ROI can be as high as 12x your original marketing spend. You can also use this tool to uncover insights for content creation.

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SEO IT Keywords Search Engine Optimization 108

Content Marketing Institute

JANUARY 15, 2018

Credibility means quoting nonpartisan subject matter experts, using data from trusted, objective, neutral sources, and not editorializing. Jeff Roberts, digital marketing director, Olive & Company. HANDPICKED RELATED CONTENT: How to Protect Credibility in the Era of Fake News [Checklist]. MehmoodHanif Click To Tweet.

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Content Content Creator Content Marketing Social Media 111

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. Smart Blogger Jobs Board.

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Content Marketing Institute

JANUARY 31, 2018

Establishing a smooth workflow and sound editorial processes will make the process easier to navigate and can help your team stay on schedule – and on topic – even when glitches occur. @jayacunzo Click To Tweet. Place your faith in a sound process: Podcasting can be a complex process, and production delays and complications are common.

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Contently

DECEMBER 14, 2022

This is particularly useful if you receive content requests from across your organization and need to decide which to pursue. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof.

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Content Marketing Institute

APRIL 5, 2018

When it comes to global #content, one size does not fit all, says @marciarjohnston. She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. Click To Tweet. Rebecca Lieb gets it.

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Moz

OCTOBER 5, 2020

Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.

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Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan.

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Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. But don’t overcomplicate things.

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Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Chelsea Cole, digital marketing trainer, chelseacole.co.

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Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Robert_Rose Click To Tweet. Tell it well.

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Content Marketing Institute

OCTOBER 29, 2018

Successful #contentmarketing integrates changes to make content function as a business model. HANDPICKED RELATED CONTENT: How Content Marketing Can Save Your Digital Marketing Strategy. This model is primarily seen as a supporting element of integrated marketing campaigns. Robert_Rose Click To Tweet.

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