Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I would create a few campaigns focused on creating user-generated content that we could repurpose. Jason Schemmel , social media manager, Harper Collins Christian Publishing .

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. Keep it simple.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

If you take away only one thing from this post, let it be Paul’s mantra: “Try it!”. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. Online media, such as The Washington Post, recommend articles based on your reading history.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Are you struggling with too much content marketing work? Brand24: Leverage social listening to inform content creation (free trial, paid version). Get Slack notifications for new comments on your WordPress blog posts.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

SEPTEMBER 21, 2018

Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished. Contribute to content sharing communities.

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Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JUNE 27, 2018

Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Instant, one-click publishing is what makes Scoop.it!

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 104

Content Marketing Institute

JANUARY 16, 2018

As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. Automate content customization. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Brand Content Storytelling Editorial Team 105

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Use your limitations to your advantage.

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Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

APRIL 12, 2018

” In response, the Capital Ideas team published the answer in what became their top opt-in article. When you do, or when you optimize existing content initiatives, see what you can learn from the Capital approach. If you have a content brand, how has it helped turbocharge your marketing? What else can I tell them?”

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Brand Content Editorial Team Editorial 107

Moz

DECEMBER 13, 2020

Posted by AnnSmarty How effective is your link building campaign? In link building, all those bloggers, publishers, editors, etc. The content team (in collaboration with the outreach team) creates something better than what currently exists on that topic. I bet your answer is “I wish it could be better.”.

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Lead Generation Content Creation Social Media Editorial 60

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. 3) Popular content. 2) Audience.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MARCH 6, 2018

Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.

Editorial 101

Editorial Government Collaboration Content 101

Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. Attend Content Marketing World 2018.

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Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Great content is the most natural way to earn links.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. You can use these articles as excellent standalone pieces to submit as posts on sites that accept guest bloggers. That way the guest blogging site will want to link to it to help their readers get the best content.

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Editorial Team Post Content Creation Long Form Content 96

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.

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Content Marketing Marketing Content Editorial 75