Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

SEPTEMBER 26, 2018

Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company. The reality is that marketers often expect to pay way more than creators charge for various content assets. The article covers content creation, promotion, and distribution costs.).

Content Marketing 96

Content Marketing Marketing Content Content Creator 96

Content Marketing Institute

JANUARY 15, 2018

Holly Wolf, director of customer engagement, SOLO Laboratories Inc. It’s content that tells me something obvious – an article on losing weight that recommends exercising regularly, or a piece with money-saving tips that says to cut out Starbucks from my morning routine. It is not visually engaging. Stating the obvious.

Content 111

Content Content Creator Content Marketing Social Media 111

ProBlogger

JULY 10, 2013

Through working with brands, you can also learn how to become a brand storyteller and a creative as well, by talking about products or companies in a new and exciting way that fits your audience. Content creation and management. The key to a successful blog is content – there’s no getting around it.

Blog 47

Blog Blogging Social Media Storytelling 47

Contently

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. This is particularly useful if you receive content requests from across your organization and need to decide which to pursue. Your content team needs to identify how to attract the right people and publish content that drives action.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation. Click To Tweet.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Contently

MARCH 18, 2024

Take these learning lessons from BBH: Zero in on a specific audience: It’ll help you create hyper-relevant content that speaks directly to the concerns, aspirations, and realities of your chosen niche. Visual storytelling is worth a thousand words: Use it to simplify complex information.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Neil Patel

SEPTEMBER 10, 2020

Here’s a list of the top six metrics marketers have used to measure their content marketing performance in the last 12 months. Email engagement (e.g., Project management skills: Content marketing depends on deadlines. That’s why 84 percent of marketers outsource their content creation activities.

Agency 145

Agency Content Marketing Marketing Content 145

Content Marketing Institute

DECEMBER 27, 2017

A content marketing mission or core content strategy statement is a summary of your company’s reason for creating content, and the priorities and perspectives it will uphold in pursuit of that mission. Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.”

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

FEBRUARY 6, 2019

The bigger and more distributed an organization, the harder it is for all the business units, product groups, and other siloed teams to know the content being created and distributed, the targeted audiences, or the measurements for success. Content management systems (56%). Workflow/project management/editorial calendaring tools (55%).

Content Marketing 92

Content Marketing Marketing Content Collaboration 92

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples].

Brand 106

Brand Content Storytelling Editorial Team 106

Content Marketing Institute

NOVEMBER 28, 2018

HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. Recognized as the first watch company built on a direct-to-consumer model, MVMT smartly leverages influencer partnerships and multimedia storytelling with the appeal of almost global grandeur. The blog is fresh and simple. Click To Tweet.

Content Marketing 87

Content Marketing Brand Retail Marketing 87

Neil Patel

OCTOBER 5, 2021

However, a content marketer can be defined as a person responsible for planning, creating, and distributing valuable content on behalf of a business. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Great Content Marketers Think About Value.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

JUNE 22, 2021

It’s not just about your products or service, it’s about how people interact with your business—and your content plays a huge part in this. Content marketing ticks nearly every box for your business. Content marketing isn’t just good for customers; it drives profits. Segment Audience to Increase Engagement.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

CoSchedule

FEBRUARY 27, 2023

Engage with readers. Whether they’re discussing the United Nations partnering with students to build better public spaces using Minecraft , or a wallpaper company revolutionizing a “boring” product , they excel at publishing compelling content like what you’d find on a leading non-branded blog. Develop a strong editorial voice.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Engage in the community (and bring an ax). I like to switch up the format of my content.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

ProBlogger

AUGUST 8, 2019

It can help you decide how you should be engaging with people in terms of social media. This would be a good time for you to launch a series of content that’s going to get your readers to do something, some sort of a challenge, or content event. Could you repurpose that content in someway? Plan Your Editorial Calendar.

IT 32

IT Blog Blogging Social Media 32

ProBlogger

FEBRUARY 5, 2018

Not that you wanna just copy what everyone else is doing, maybe you actually spot some gaps in what they’re not doing, some opportunities that you could do, but they also would give you some hints to where is the most logical place for you to be engaging in terms of social media. It’s really important to focus upon that.

IT 51

IT Blog Blogging Social Media 51