Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation?

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

Content Creation 52

Content Creation Web Content Content Keywords 52

iWriter

FEBRUARY 29, 2024

By setting clear objectives for your content, you can create a roadmap that guides all aspects of your content creation process. This ensures that every piece of content you produce serves a purpose in achieving those goals. Are they active on social media?

Engineering 52

Engineering Editorial Content Content Creation 52

Kristi Hines

JUNE 20, 2021

In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars. Airtable – The best content calendars don’t just help everyone keep track of their deadlines; they streamline the entire content creation process.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Express Writers

JUNE 6, 2023

A content calendar is a key that unlocks that door to limitless possibilities for your content. From boosting social media interaction to improving your blog’s readability and call-to-action performance, you need to know how to build a content calendar that takes you to the top. Well, yes, but also no.

Social Media 52

Social Media Editorial Content Content Creation 52

ContentWriters

MARCH 15, 2023

What Is a Content Style Guide? A content style guide is a set of rules and guidelines for creating and curating content that reflects a consistent brand image. It outlines the dos and don’ts of content creation, from the tone of voice to the formatting and images used. Social media guidelines.

Brand 98

Brand Editorial Content Writing Style 98

The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing. That’s why you must create an editorial calendar for all your content.

Marketing 59

Marketing Content Creation Content Creator Content 59

The Hoth

FEBRUARY 6, 2024

Content planning can be a time-consuming process, and you’ve already got a lot on your plate. You might wonder if writing a content plan is really more effective than ad hoc content creation. The process of content planning helps you identify these gaps and make a plan to fix them. Sent in an email campaign?

Content Creation 94

Content Creation Content Keywords Promotion 94

Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Email Content Marketing ROI Statistics.

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

Contently

NOVEMBER 10, 2022

Evaluate both pitches and internal requests with Contently’s SEO Story Ideas tool, which evaluates story concepts that are likely to rank well in search based on your content strategy. Once published, Contently Analytics will show you which articles performed best, so you can double down on what’s working.

Management 124

Management Freelance Content Management System Content 124

Smart Blogger

JULY 14, 2023

Here, we’ve gathered the top content writing services that are making waves in the digital sphere. Whether you need SEO-friendly blogs, compelling product descriptions, or engaging social media content, these services have got you covered. Take a look… What Are Content Writing Services & Why Do You Need Them?

Writing Services 79

Writing Services Content Management System Writing Content Creation 79

Copywriter Collective

APRIL 28, 2023

How Can Companies Find The Right Candidate For Their Editorial Needs Finding the right candidate for your editorial needs can be a challenging task. Different companies have different needs when it comes to editorial skills.

Projects 64

Projects Editorial Writing Proofreader 64

Neil Patel

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses.

IT 141

IT Content Social Media Brand Awareness 141

Intergrowth

APRIL 9, 2023

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website.

Content Creator 98

Content Creator Content Agency Social Media 98

Content Hacker

DECEMBER 16, 2023

You’ve got all these delicious ingredients: blog posts, videos, newsletters, social media updates. Creating great content is only the beginning. There’s a LOT of content out there. What are the 5 essential elements of a content marketing strategy? Conclusion What is Content Strategy?

Content Marketing 52

Content Marketing Brand Awareness Marketing Content Creation 52

Intergrowth

MARCH 30, 2023

Not using data to build your content marketing strategy: Many companies build their editorial calendar by “brainstorming” blog topic ideas that they think would be a good fit for their blog. They add these ideas to their editorial calendar for the upcoming year and start publishing content. But where do I start?

Content Marketing 104

Content Marketing Editorial Marketing Content 104

Content Marketing Institute

FEBRUARY 2, 2018

Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Finalizing.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

ContentWriters

JULY 19, 2023

A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. Frequently publishing new blog posts shows Google and other search engines that your brand is active and relevant.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Express Writers

MARCH 21, 2023

According to a study published by HubSpot, companies with blogs are more successful than those without. On the homepage, you can enter either a keyword or domain name to generate content ideas. Google Calendar Google Calendar and other calendar tools can be easily transformed into an editorial calendar.

Blog 52

Blog Blogging Social Media Keywords 52

ProBlogger

APRIL 7, 2022

Schedule or publish the post. Push the post to social media. Batching is also super-useful for returning emails, scheduling social media, general writing, researching, image sourcing, and the menial task you hate but must be done (accounts, anyone?!). My frog is usually content creation.

Editorial 47

Editorial Blog Blogging Social Media 47

Bramework

DECEMBER 1, 2023

Rather than pitching products or services directly… Content marketing aims to provide readers with informative and engaging content that builds trust and establishes the company as an authority in their industry. There are several key reasons why high-quality content marketing is so critical for brands today.

Content 52

Content Entertainment Brand Awareness Education 52

Content Marketing Institute

MARCH 1, 2018

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly.

Brand 92

Brand IT Editorial Team Social Media 92

Pronto Marketing

NOVEMBER 5, 2020

Publish content consistency. Writing engaging content can be a challenging task. In fact, Orbit Media finds that an average blog takes nearly 4 hours to complete. If time is a factor, consider outsourcing your content creation. Ensure quality by applying an editorial checklist and feedback from your team.

Content Marketing 52

Content Marketing IT Marketing Editorial 52

Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

Brand 111

Brand Content Creator Electronics Editorial 111

ContentWriters

OCTOBER 11, 2023

Make Regular Updates Information in the Google Your Money or Your Life arena evolves at a rapid pace, which is why content should be kept up-to-date to remain useful and accurate. Set a schedule to oversee your content creation regularly, using it to carry out regular updates and refreshes to optimize.

Healthcare 59

Healthcare Medical Finance Content 59

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Decide which types of content you’ll deliver when.

Manufacturing 95

Manufacturing Content Marketing Marketing Editorial 95

BKA Content

MAY 18, 2023

Guest blogging is one of the very best ways to get backlinks for your content without you having to rely on the masses linking to you first. Guest blogging involves writing guest blog posts that other sites will let you publish on their site. So instead of posting on your own site, you write a post for free for someone else to publish.

Content 52

Content Social Media Editorial Utilities 52

Buffer

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 111

Social Media Media Management Copy 111

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. Revising and updating old content to enhance it’s SEO value.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

ProBlogger

APRIL 7, 2022

Schedule or publish the post. Push the post to social media. Batching is also super-useful for returning emails, scheduling social media, general writing, researching, image sourcing, and the menial task you hate but must be done (accounts, anyone?!). My frog is usually content creation.

Editorial 26

Editorial Blog Blogging Social Media 26

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Maybe they want to check out your website content.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Intergrowth

NOVEMBER 6, 2022

There’s an added benefit as well: Strong content marketing efforts lend credibility to your brand. By publishing shareable articles about your niche, you’ll build a reputation as an expert in your industry. Here are just a few of the key reasons why you should invest in content marketing : Rank higher in Google search results.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Marketing Institute

AUGUST 28, 2018

Alenka Bester , head of digital content marketing, Zavarovalnica Triglav. Publish for the sake of publishing. It’s amazing, but I still see companies that post for the sake of posting, with no specific goals in mind and no plan for the type of content they want to create. See social media as an advertising channel.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Constant Content

JUNE 23, 2022

Publishing sources call ghost writers equal parts editor, reporter, writer, mimic, and shrink. In 2022, ghost writers have become a critical part of the publishing industry. Keep your social media information current and keep your tone professional whenever you post. You can also use LinkedIn to look for your next job.

Writer 52

Writer Freelance Portfolio Editorial 52

The Hoth

FEBRUARY 20, 2024

Understanding Topical Authority Whenever websites consistently publish thought-leader-tier content expertly written on a particular topic or subject, Google takes notice – and they begin to build topical authority. Stay tuned to learn how you can establish topical authority in your industry. The good news?

SEO 59

SEO Medical Digital Marketing Keywords 59

BKA Content

MARCH 13, 2023

If scaling content creation is your goal, this one probably isn’t for you. Though Content Cucumber’s model is innovative for this industry, it may not make much sense for businesses looking for standalone articles/blogs or small content orders. Award the job, manage the workflow and publish the content you receive.

Website 55

Website Writing Content Script 55

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I would create a few campaigns focused on creating user-generated content that we could repurpose. Jason Schemmel , social media manager, Harper Collins Christian Publishing .

Content Marketing 103

Content Marketing Marketing Content Content Creation 103