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Lead Generation Strategies for Small Businesses

BKA Content

Lead Generation Strategies for Small Businesses To get the most growth and progress, learning about lead generation for small businesses is a critical step. No matter what industry you work in, lead generation is a key factor in helping grow your customer pool. What Is Lead Generation?

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How To Approach Content Mapping Easily and Efficiently

BKA Content

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.

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How To Create a Landing Page: The Complete Guide

BKA Content

How To Create a Landing Page: The Complete Guide ​Building effective landing pages is essential for B2B and B2C businesses. Simply put, landing pages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. What Is a Landing Page? Hint: very.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. Create enticing teasers to generate curiosity and drive traffic to a dedicated landing page where visitors can download the white paper in exchange for their contact information. This turns your white paper into lead-generating content.

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How To Generate Leads With an Ebook Ghostwriter

BKA Content

Create a Content Brief for Your Ebook Ghostwriter. For the purposes of this guide, we assume you’ll be outsourcing content creation. Remember that an ebook doesn’t have to span hundreds (or even dozens) of pages to provide reader value. Landing Page Essentials. Encourage Further Action.

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Understanding Why Content Marketing Matters and How It Cultivates Relevance

BKA Content

The Content Marketing Institute suggests that more buyers want to feel like they matter to a company, not that they only exist as a means to a profitable end. However, content marketing and strategy differ strongly in approach when compared to paid advertising. While content marketing is not a burgeoning strategy, it is a booming one.

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Content Marketing Life Hack: Using a Content Writing Company

BKA Content

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. How Often Should You Engage in Content Writing? How Long Should Your Content Be?