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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

It’s the perfect get-acquainted book for newcomers to content marketing who don’t need a tutorial, but are looking for an overview outlining the main topics to concentrate on.@therichbrooks Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You by John Hall.