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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

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25 Topics for an Article & Tips on How To Them into a Great Stories

Article Writing

Whether you’re a creative writer, essayist, poet or news journalist, there’ll definitely be something here to spark your imagination. For example, type some related words into the search bar if you’re writing about “content marketing” and need a fresh angle. . Let’s say you are a steel manufacturer,” Moore said.

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The Business Story Argument: A Working Framework to Pressure Test Your Story

Content Marketing Institute

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. Are you ready for the adventure?

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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Storytelling is a powerful marketing strategy. Don’t get stuck in the same old text-only format — get creative and see what type of content your users respond to.

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. moments of 2017. Click To Tweet.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? Industry fora (agricultural, manufacturing, retail, etc.)

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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

Whether you’re writing about the efficiency of a software program or the quality of a manufacturing process, you want your B2B copy to demonstrate long-term value for other businesses. Types of B2B Content Even if you have interesting, compelling B2B copy, you need to position it correctly to achieve the best outcome.