Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

BKA Content

OCTOBER 10, 2022

Investing in marketing channels, and potentially increasing budgets, can improve customer relations, establish trust and build loyalty even in a financial crisis. How To Capitalize on Content Marketing: The Gift That Keeps on Giving. Marketing efforts in the new age combine traditional and digital media.

Digital Media 52

Digital Media Government Advertising Social Media 52

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Clearly, Mailchimp wants to boost the success of their current customers—and they’re using content marketing to do it. Why post-sale content marketing matters.

Sales 133

Sales IT Search Engine Optimization Content 133