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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

Marketing efforts in the new age combine traditional and digital media. Digital marketing presents several advantages for a business trying to understand how to prepare for a recession. Content marketing is a subset of digital marketing.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

#Contentmarketing can act as catalyst for broader, integrated digital marketing effort, says @Robert_Rose. In B2B, the entire lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey. Click To Tweet.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

Ideally, it lays the foundation for effective lead generation. The main objective of lead generation is to both identify likely prospects quickly and offer properly defined metrics. Both lead generation and brand awareness are powerful tools when used correctly, but it’s vital you understand when to best use them.

Ads 141
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Why You Need to Create Content for After the Sale (Hint: It Can Help Your Strained Budget)

Contently

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. “When they start to engage with your company and your product, you want to make sure the experience is great,” says Stephanie Diamond, president of Digital Media Works, her marketing and content consultancy.

Sales 107