Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Content Marketing 139

Content Marketing SEO Marketing Content 139

ContentWriters

AUGUST 14, 2024

If you are looking to start or expand content marketing for your medical practice or healthcare facility, it’s a good idea to partner with a healthcare content marketing agency that understands the medical content space. For those in the healthcare industry, content marketing presents unique considerations.

Healthcare 59

Healthcare Agency Content Marketing Medical 59

Contently

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. What is data-driven content, and why should content marketers create it?

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Contently

AUGUST 2, 2024

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 52

Content Marketing Content Marketing Content Creation 52

Article Writing

JUNE 27, 2023

And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. Established businesses have a full marketing team, but people quit, staff goes on leave, and scaling up and down can turn into a quagmire. But don’t fret!

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

Content Marketing Institute

AUGUST 31, 2022

A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today. Continue reading →

Content Marketing 104

Content Marketing Marketing Writing Content 104

Content Marketing Institute

APRIL 7, 2020

Your content marketing strategy isn’t working in this new world. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.

Content Marketing 129

Content Marketing Marketing Content Audience 129

Content Marketing Institute

DECEMBER 15, 2022

Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. The end of the year is a time to reflect on the year behind and anticipate the year ahead. Continue reading →

Content Marketing 112

Content Marketing Content Marketing 112

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing 144

Content Marketing Marketing Content Keywords 144

Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. Better Target Audience Definition If you gobble up your market research like Hershey Bars, good for you! This type of analysis is a huge part of multilingual marketing.

Content Marketing 59

Content Marketing Marketing Content Manufacturing 59

Contently

OCTOBER 18, 2023

The good news is there’s no need for marketers to pivot careers just yet. With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. Follow these four steps to get started.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Express Writers

DECEMBER 8, 2022

As the year winds down, everyone is thinking ahead to their 2023 content marketing strategies. We find ourselves asking questions such as… Which content formats are worth focusing on? To help you get started on planning for next year, we talked all about 2023 content marketing predictions in this month’s #ContentWritingChat.

Content Marketing 66

Content Marketing Marketing Content Social Media 66

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Content Marketing Institute

JULY 15, 2019

Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. Because you need a content marketing process plan behind it all to ensure your content WORKS…. But how do you create a content marketing team and workflow plan that results in amazing content? And the Content Cake is just the tip of the iceberg.

Content Marketing 92

Content Marketing Content Marketing Content Creation 92

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 104

Content Marketing Marketing Content Editorial 104

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Document standard operating procedures in @Googledocs, advises @TheBillWidmer.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet.

Manufacturing 96

Manufacturing Content Marketing Marketing Content 96

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

Manufacturing 105

Manufacturing Content Marketing Marketing Editorial 105

Content Marketing Institute

MAY 4, 2018

And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”. Classic battle between sales and marketing. The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. Read more>> Click To Tweet.

Sales 103

Sales Content Marketing Marketing Content 103

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Content Marketing 107

Content Marketing Editorial Marketing Content 107

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 109

Content Marketing Marketing Content Retail 109

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

Content Marketing 108

Content Marketing Marketing Content Social Media 108

Contently

OCTOBER 29, 2024

When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms. It reads more like a subreddit than a content marketing hub — and that’s why it works.

Brand 99

Brand Content Retail Utilities 99

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

Content Marketing 109

Content Marketing Manufacturing Marketing Content Creation 109

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Click To Tweet.

Content Marketing 101

Content Marketing Marketing Editorial Team Search Engine Optimization 101

Content Marketing Institute

JANUARY 31, 2019

Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. She got it.

Content Marketing 87

Content Marketing Marketing Content Agency 87

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Content Creation 128

Content Creation Content Projects Freelance 128

Content Hacker

FEBRUARY 7, 2024

By sticking around, you’ll get practical insights into structuring your document for impact and making sure every word counts through proofreading practices. Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-form content marketing. What are the types of project briefs?

Writing 92

Writing Long Form Content Projects Creativity 92

Write Freelance

JUNE 1, 2023

As the content marketing industry has grown multifold over the years, so has the number of content writing tools available. Everyone else uses Gmail already, so it’s just easier to work through Google Docs and share documents through it. Sounds a lot, doesn’t it?

Writing 130

Writing Content Freelance Content Writer 130

Grammarly

APRIL 30, 2024

A meeting agenda is a document that outlines the plan for a meeting. This document is circulated before a meeting occurs so that participants know what to expect before it’s time to connect with their colleagues. In an agenda document, the topics to be covered usually come in the form of bullet points or a numbered list.

Collaboration 97

Collaboration Sales Projects Engagement 97

Kristi Hines

JUNE 1, 2023

Delve into your documents, locate answers, and bring vital information to your fingertips. ChatSpot – Gain access to marketing and sales data, including domain specifics, company research, and search keyword research. PDF Exporter – Convert any chat response into a professionally styled PDF document.

Transportation 264

Transportation Utilities Portfolio Finance 264

Grammarly

OCTOBER 30, 2024

Developing and documenting brand tone of voice guidelines helps every employee—whether marketers, customer support agents, or sales representatives—channel your brand personality so it shines through in every customer interaction. Once you define your brand voice, it’s time to document and communicate as part of your style guide.

Brand 90

Brand Communication Writing Style Creativity 90

Nick Ursborne

MAY 27, 2024

AI models are also incredibly good at summarising long documents. This means you can use AI as the ultimate research partner. You’ll have all the information you need at your fingertips, almost instantly. You can copy and paste tens of thousands of words into the context window and ask for a 500-word summary.

Script 210

Script Copywriting Copywriter IT 210

Content Marketing Institute

JULY 1, 2021

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions.

Government 145

Government Editorial Content Content Marketing 145