Content Marketing Institute

JULY 1, 2021

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions.

Government 144

Government Editorial Content Content Marketing 144

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Document standard operating procedures in @Googledocs, advises @TheBillWidmer.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Content Creation 128

Content Creation Content Projects Freelance 128

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

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Content Marketing Marketing Content Creativity 97

Make a Living Writing

APRIL 15, 2024

They correct grammar, punctuation, and style errors to ensure that documents are error-free and professionally presented. from the Editorial Freelancers Association) to enhance your credibility. from the Editorial Freelancers Association) to enhance your credibility. APA, MLA), and consider obtaining certifications (e.g.,

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

Content Marketing 106

Content Marketing Marketing Content Social Media 106

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Click To Tweet.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

Content Marketing 106

Content Marketing Manufacturing Marketing Content Creation 106

Contently

JANUARY 3, 2023

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. How can content marketers uphold AI ethics and use generative AI responsibly? Generative AI has the potential to revolutionize content marketing , but several ethical considerations must be addressed.

Content Creation 124

Content Creation Government Electronics Content 124

BKA Content

APRIL 24, 2024

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. Filling in the blanks for your business is what making a content map is all about.

Landing Page 66

Landing Page Content Social Media Keywords 66

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Marketing Content Retail 106

The Creative Penn

NOVEMBER 25, 2022

The following editing associations offer directories and job posting services: The Editorial Freelancers Association (US), the Chartered Institute for Editing and Proofreading (UK), the Institute for Professional Editors (Australia and New Zealand), and Editors Canada. It’s usually in the form of an MS Word document by email.

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Proofreader Editorial Creativity Construction 98

Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. New Tech Friends on the Marketing Block.

Content Management 107

Content Management Management Content Editorial 107

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

Editorial Team 106

Editorial Team Content Editorial Content Marketing 106

Neil Patel

OCTOBER 8, 2020

Here are common types of marketing calendars to consider: Content marketing calendar: With this all-purpose calendar, you get full visibility of your entire marketing strategy. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Boom – topic cluster.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

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Editorial Team Contractor Freelance Content 102

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 104

Editorial Content Content Creation Collaboration 104

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

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Writer Content Freelance Editorial Team 109

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Creating the Content of Your Audience’s Dreams.

Editorial 109

Editorial Social Media Content Marketing Brand Awareness 109

Content Marketing Institute

JULY 16, 2018

We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. That’s akin to your editorial plan or calendar.

Editorial 106

Editorial Content Marketing Architecture Marketing 106

Neil Patel

JULY 7, 2020

Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort. Marketing definitions. In marketing, we all use terms that might be a bit confusing. Supercharging your content.

SEO 145

SEO Keywords Landing Page Content Creation 145

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. This is content marketing 101 , but it’s the most important aspect.

Medical 97

Medical Proofreader Government Editorial Team 97

Content Hacker

APRIL 27, 2023

Hiring processes: Companies increasingly employ natural language processing (NLP) tools during recruitment efforts; however, these may inadvertently discriminate against certain applicants if they don’t recognize specific dialects or cultural nuances within submitted documents. Why Do AI Content Detectors Often Return Inaccurate Results?

IT 52

IT Content Writing Style Text 52

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). I left and started what was to become the Content Marketing Institute. I hope documenting and reviewing your goals regularly changes your life like it changed mine. Register today for the best savings!

Insurance 108

Insurance Editorial Team Communication Editorial 108

Neil Patel

OCTOBER 13, 2020

This is also applicable if you will need the firm to be physically present, whether it’s for setting up a new IT system or scanning last year’s tax documents. This is a document you can use as a resource moving forward. Perhaps the biggest opportunity for outsourcing is through content generation. can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Editorial IT Content Creation Blog 64

Content Marketing Institute

SEPTEMBER 10, 2018

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering. Conclusion.

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Content Editorial Team Banking Editorial 91

Pronto Marketing

SEPTEMBER 15, 2022

Copy all the links of the top results into a document to keep things organized: Step 2: Use a keyword research tool Keyword research tools like Ahrefs allow you to identify what keywords a specific blog is ranking for, and hence what your blog should be targeting. Start by creating an editorial calendar.

Editorial 52

Editorial Content Blog Blogging 52

Contently

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

Neil Patel

JUNE 1, 2021

Some influencers use video ideas like this to talk about surgeries they underwent, how they chose their colleges, or document their teenage fun moments. So this is like an editorial line for videos, with a good potential for going viral. Advice and Tips Videos. Memory Videos. This is a fact.

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Creativity Storytelling Concept Audience 141

Content Marketing Institute

MAY 10, 2018

Let’s address the ugly part of editorial mission statements up front. Too few brands ( 18% of B2B marketers ) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. Content that’s not backed by an editorial mission statement is like a ship w/out a compass. The good news?

Editorial 96

Editorial Content Marketing Publisher Publishing 96

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content? Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. If you document it, you can achieve it. Document your content marketing mission statement.”.

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Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Click To Tweet.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111