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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Create an Instagram-specific landing page. HANDPICKED RELATED CONTENT: Stories, Filters, and Bots: What You Need to Know Now.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Video options abound, particularly given its growing influence on content marketing success. Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Create a landing page to promote text, audio, visual resources.

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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. It also requires 3-5 years of experience in social media, brand, or project management.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

Try incorporating a set of 15 into your content, then run the tool to see how it improves your score. Repeat the process until the content scores 90 or higher. The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Curating content.

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